BSW free beer giveaway, October 2021: Store celebrates lockdown lift with free XXXX Dry, James Squire Zero packages

BWS celebrates the end of lockdowns and the beginning of summer by giving away 20,000 six packs of beer.

From today, October 8, when customers buy for six packages XXXX Dry or James Squire Zero, they will receive the other for free.

“Lockdowns and restrictions have made us yearn for the much-needed social interactions,” says Vanessa Rowed, BWS’s Marketing Manager.

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A picture of two people clinking beer bottles together "Who do you want to share a drink with?" written above in bold orange font for BWS Summer Campaign
BWS wants customers to share who they want to open a beer with using the hashtag #cantwaitmate (Facebook)

“But there is light at the end of the tunnel and we are celebrating it by encouraging Australians to get together and share drinks with their peers.”

To redeem the free beers, customers must register an account at BWS website. They must then add two six-packs of the specified beers to the cart, on which the rebate will be automatically applied.

This offer is only online and only available for pickup or delivery.

“We chose these two brews as they are perfect to share and good for the warmer weather. XXXX DRY is a refreshing beer with full strength, while James Squire Zero is a non-alcoholic beer with full flavor,” says Rowed.

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Two people toast beer in a bar
Fancy a free beer? You are lucky. (Getty Images / iStockphoto)

“We are passionate about making it easy for Aussies to get in touch with friends and family, and there is nothing more Australian than connecting over some great beers.”

BWS also encourages customers to share who they look forward to having a drink with on social media, using the hashtag #cantwaitmate.

This offer only lasts until October 29 or until stocks last, so hurry up! For more information, click on the link here.

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