Fashion brand PrettyLittleThing has written to Manchester City Council asking to have a street named after them.
Fashion Retail Giant, preferred by Love Island contestants like Molly Mae-Hague, says they have written to the Manchester City Council to ask that Unicorn Street in Eccles be renamed ‘PrettyLittle Unicorn Street’.
They claim that this is to make them a ‘physical and permanent presence’ in the city where they were born.
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The small problem is that Eccles is in Salford and therefore Salford City Council’s responsibility. The physical presence would not be in the city center either.
PrettyLittleThing – part of the BooHoo group – started life as a simple market stall in Manchester and is now one of the biggest names in the fashion industry.
The brand was co-founded in 2012 by Umar Kamani and his brother Adam Kamani.
It started with a brand that only has accessories with limited products on the site – but now it is one of the best online shopping destinations for millions of customers.
It was owned by the Kamani brothers until January 2017, before it was acquired by their father’s company. The brand predicts to be worth around £ 2.1 billion by 2022.
In the letter addressed to Manchester City Council, Albert Square PrettyLittleThing says: “We are writing about Unicorn Street, Eccles, Manchester. We have a proposal for you.
“For us at PrettyLittleThing, the unicorn is a symbol of uniqueness, courage, strength and rarity.
“These symbols are not only part of the Pretty Little Thing brand, but part of Mancun culture itself.
With this in mind, we feel that as a fundamental part of Manchester we should be made a physical and permanent presence by adding “PrettyLittle” as a prefix to Unicorn Street and therefore creating Pretty Little Unicorn Street as a symbol of the birthplace of PrettyLittle Thing. “
The fashion giant has a headquarters based in Manchester where they can boast of having one golf cart, two unicorns, five studios and 400 mirrors.
The brand describes it as ‘a place where you come to find confidence and inspiration’.
However, a confused Manchester City Council spokesman said that since the street is in Salford, they could not comment.
“This is 100% Salford, so PLT just failed this one, I’m scared.
“In such a case, there is nothing for us to comment on.
“Thank you for your selection, but it may be worth letting their marketing team know about the error.”
PrettyLittleThing was contacted but declined to comment.
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