EA Sports is considering changing the name of its iconic FIFA video game series, the company has revealed.
The latest version, FIFA 22, was released last week and already boasts more than 9 million players, having already played 460 million matches and 7.6 million Ultimate Team teams.
Despite the overwhelming success, however, EA Sports CEO Cam Weber announced that the company is investigating the idea of rebranding the FIFA series as it “reviews its naming rights arrangement” with the governing body of football.
Should EA Sports follow up with the split, it would be hugely financially damaging to FIFA, as it is its largest commercial contract worth more than $ 140 million. Year.
A statement said: “Through many years of building our global franchise, we also know that authenticity is crucial to the experience.
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“That’s why we focus so much energy on the collective strength of over 300 individual licensed partners, giving us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world.
“We are constantly investing in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others.
“The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unmatched authenticity to our EA SPORTS football matches now and for many years to come.
“Looking ahead, we are also exploring the idea of renaming our global EA SPORTS football matches. This means that we are reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses throughout the football world.
“The future of football is very big and very bright. Our priority is to ensure that we have every opportunity to continue to deliver the world’s greatest interactive football experiences. ”
FIFA has been produced annually since 1993 by EA for users on PlayStation, Xbox and other devices, but could now follow a line similar to rivals Konami, which renamed its Pro Evolution Soccer series to eFootball.