With its latest collection, a lavish new boutique opening in Rome and planning to dramatically renovate its local stores, Zimmermann has cemented its position as Australia’s most prominent global fashion brand. Designer Nicky Zimmermann was supposed to celebrate the digital release of the spring 2022 collection and the label’s vibrant future in Europe, but is anchored at home thanks to the lockdown, close to Sydney’s Paddington market, where the brand began in 1991.
“I feel like when I was a teenager and you just feel stuck in Australia,” Zimmermann said. “I miss the eye-opening experiences that come with travel, along with the noise and intensity of cities like New York.”
Zimmermann, who founded the label with his sister Simone, is known for extravagant details and creative ebullience, not patience. Since the Italian investment company Style Capital acquired 70 percent of the brand in December for a rumor of 250 million euros ($ 397 million), she has been upside down with her Sydney-based design team, even missing the opening in Milan (right next to Balenciaga, thank you).
“It has been a strange thing. I have only seen the Milan location on a site visit before the lockdown, so not to see the result is a bit heartbreaking. “The Roman location brings the total number of Zimmermann stores to 40.
The relaxed luxury design aesthetic of the new stores will become a reality in Australia with the newly renovated 200 square meter store at Bondi Junction, scheduled to open on October 21. Australia’s Studio McQualter, which has worked on all Zimmermann store openings, including Paris and most recently Forte Dei Marmi on the Tuscan coast, have drawn from the sisters’ personal tastes in art and furniture.
This is an opening that Zimmermann can actually attend. “Australia is our base,” she said. “We want the fantastic retail experience that we now have abroad, in our hometown stores. It’s about keeping our customers involved. ”
The same approach can be applied to the Spring 2022 collection, filled with intricate details that reinforce Zimmermann’s reputation for event outfits that combine unexpected embellishment with a lightness that is more Bondi than St Tropez (although there is also a successful store).
Filled with dresses with a collision of dots, lace and floral prints, casual tuxedo-inspired suits and an outfit that could have been taken from the set with That Black swan, this collection is called The dancer. The references to tight bows, intricate laces and bodices embroidered to look like wings continue all the way down to the red ribbons with heels.