- Tomer Fridman is a well-known real estate agent in Los Angeles and co-founder of The Fridman Group.
- His team generated $ 3 billion in career sales and represented clients like the Kardashians.
- They typically work 17-hour days selling homes in LA, Europe, Asia and the Middle East.
Tomer Fridman, 45, was an entertainment lawyer who worked at Warner Bros. Studios before entering the real estate world in 2006. His inspiration was his mother, Isidora, who had worked in real estate for more than 30 years and had a significant business and clientele.
Fridman began selling in less celebrity areas such as Calabasas and Hidden Hills, California, allowing him to forge close relationships with high-profile customers. Britney Spears was his first celebrity sale, which he landed when she toured on some of his records.
“Because it’s such a small community, I had more access to them,” Fridman told Insider. “About 15 years ago was also when today’s celebrities had just started their careers. I ended up connecting them and everything they go through personally. As a former resident of Calabasas myself, I sold the Kourtney Kardashian house on the other side. of the street from me, which began my long-standing relationship with the family. “
After helping her mother for years, Fridman founded The Fridman Group with her in partnership with Compass, a real estate agent. The Fridman Group employs a full-time staff of 14, including nine agents. Fridman, now called “the agent of the stars”, and his team specialize in some of LA’s and the surrounding area’s most exclusive and expensive properties, celebrities and developments.
In 2020, Fridman reported having generated more than $ 540 million in sales, and his team has earned a total of more than $ 3 billion in sales. While the majority of his properties are in LA, his agency represents an increasing number of properties in Israel and Italy as well as properties throughout Europe, Asia and the Middle East.
Fridman was most recently named a colisting agent for the fabulous Azria Estate for $ 85 million, and his biggest sale to date was $ 88 million. Commissions vary, but he said he earns about 2.5% on every sale under $ 20 million and about 2% on every sale over $ 20 million. In 2020, he sold about 56 properties, he said.
This is what a day in his life looks like.
He wakes up at 5:30
Fridman trains every day with his private trainer, Josh, until 6 p.m. 7 or 8 in the morning. He calls his coach his “therapist,” whom he “cannot live without.” Sometimes he will request workouts during the day, whether it is a session in the morning and a Pilates class in the afternoon or vice versa.
“I need to get my energy out because I spend all day running around,” he said. He added that he is also obsessed with green tea, which he sips in the morning and all day.
On average, his team works 17-hour days starting at 7 p.m.
Fridman plans weekly or weekly calls with customers, developers, and boards to review upcoming projects, sales progress, or permits. He also shows a lot of shows for the homes that The Fridman Group represents, which is unusual for larger agents who run their own businesses.
“A lot of great agents like to do business development, but I like going to exhibitions,” he said. “We get access to people’s lives and to people’s homes and their art that is invisible to anyone unless you are invited. I am honored to be a part of that process and I like to honor the practice of being present. and shows the property. “
Between property shows, he is on conference and pickup calls
“If I’m in the car, which is a lot, it’s time for conference calls,” he said. “It’s always very productive.”
Managing a company and a team of employees requires constant juggling of personalities, cohesion in the workplace and projects, as well as the delivery of incredible service to customers.
“We work with high-profile people who have high expectations,” he said. “Our clients would not have reached the position in life to build a $ 55 million house if they were not visionary in themselves. We really, really need to listen. Many of the obstacles we have to overcome are anticipating, how the client will respond to our ideas. “
Fridman added that each house requires a different approach.
“We can’t have massive exposure for every house because sometimes our customers are more discreet,” he said. “Sometimes customers want to showcase the architecture, others want to showcase the art, and some want to lead with the fact that they are a celebrity and that can get a higher price.”
The working day ends at 18:30, and he typically goes to dinner with clients or colleagues. He’s in bed at 1 o’clock
Fridman said it is not uncommon to be on calls and emails all night.
“We are available if there are offers, properties need to be displayed, paperwork needs to be signed, marketing needs to be sent, or customers reach out,” he said. After leaving the office, he often attends real estate and networking events or dinners with clients and colleagues and returns home around midnight. “In my field of work, networking is a social aspect, but it is still work,” he said.
He also eats dinners with developers, sales managers for residential buildings, interior designers and others.
“It’s a very close-knit industry,” he said. “The only way to stay relevant is to know what’s going on.”