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When you think of New York fashion, many can think of. Between its volatile runway trends, uptown vs. downtown sartorial dichotomy and obsolete Sex and the City references, the moral of the story is always that the city is a character itself. That’s why being a “real” New Yorker is the highest compliment you can give, and nothing in the industry is more authentic than both Marc Jacobs and Bergdorf Goodman.
Jacobs has a personal and intimate relationship with the iconic shopping destination. “Believe it or not, I was young once and I loved shopping with my grandmother and I remember Bergdorf so well,” he said SHE. “The service – and what you will find at Bergdorf – is so unique and beyond anything else.” But the two New Yorkers officially got together in June last year when the designer presented his fall-winter 2021 runway on the iconic facade of Bergdorf Goodman. Critically praised, the collection was a sumptuous showcase robust in character and design. We experienced dumb logo signaling, holographic evening wear and oversized buffer jackets, we assume we will soon be looking at Rihanna (who previously collaborated with BG in 2020).
In many ways, Jacobs designed the collection with Bergdorf and its unobstructed method of luxury merchandising in mind. “We wanted to make the collection at a level that was very special and luxurious, a level that allowed me to continue to make the fabric choices I make and perform the craft I prefer,” he said. SHE. “My feeling was that if we did something on a small level and it was only available in one place, it became a jewel and rare. I do not want to use the word ‘couture’, but things were really made for the customer, and it customer is Bergdorf Goodman. ”
This week, Bergdorf marks Goodman as the exclusive dealer of Runway Marc Jacobs, a true adventure in New York that comes in full circle for Jacobs. “It is a very special institution and it has always been the ultimate place to be for fashion – having your clothes on Bergdorf has always been the goal.”
Buy Marc Jacobs exclusively at Bergdorf Goodman in New York City or online, here.
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