Rankin for celebrating talent and resilience in London’s theater industry

Photographer and filmmaker Rankin has announced details of one of his biggest projects to date: ‘PERFORMANCE, RankinLIVE x West End Theater’.

Mazz Murray as Donna in Mamma Mia!  at the Novello Theater (c) Rankin
Mazz Murray as Donna in Mamma Mia! at the Novello Theater (c) Rankin

Produced in partnership with the Mayor of London and the Society of London Theater (SOLT) as part of the #BackOnStage campaign, this will be an ambitious program featuring live footage, a city exhibition, groundbreaking interviews, a book launch and a charity auction – all to celebrate the capital’s world – leading theater industry and its pandemic recovery and in support of the Theater Artists Fund and charities for youth homeless people in London.

In a historic record of a West End reborn, PERFORMANCE will see Rankin shoot up to 200 items taken from a wide range of productions and theaters in central London. With a mission to provide a platform for the full range of West End’s best talent both on and off stage, the project will cater to everyone from star actors, dancers, writers, directors and producers to costume, sound, lighting and scenography, puppetry, technicians , chests of drawers, stage managers, the staff in front of the house and many more.

Rankin said: “Everyone who works in theater has a story to tell about their experiences over the past eighteen months, inspiring stories of distress, perseverance, patience, innovation, despair and joy. With this project and this exhibition, we will celebrate the jewel in the crown of our city’s unique cultural sector epitome of these countless faces and voices that form the backbone of London’s theater community and will spearhead its recovery after Covid.

I honestly do not remember the last time I saw so many different organizations come together so quickly on an idea – from the Mayor of London and SOLT offering their practical and logistical support; Fujifilm offers their flagship store for an entire season; Westminster Council and central London landlords offering empty units; production companies and theaters offering their stars and staff; all the way to suppliers like Addison Lee who help with nuts and bolts for transportation. These are all reminders of how important theater and culture are to us as a society.

Jarnéia Richard-Noel (Aragon), Alexia McIntosh (Cleves) _ Natalie Paris (Seymour) from Six at the Vaudeville Theater (c) Rankin.
Jarnéia Richard-Noel (Aragon), Alexia McIntosh (Cleves) _ Natalie Paris (Seymour) from Six at the Vaudeville Theater (c) Rankin.

A landmark exhibition of the portraits runs from November 3 to January 31 at the Fujifilm House of Photography in the heart of London’s West End. In addition, edited behind-the-scenes footage of the footage will be shared on digital and social platforms, providing an exclusive look at the project and Rankin at work.

The project is part of the Mayor of London’s Let’s Do London campaign, the largest domestic tourism campaign the capital has ever seen, bringing together London’s leading hospitality, culture and retail organizations to attract Londoners and visitors from across the UK back to central London. to enjoy its world-class attractions, theaters and venues.

Visitors to the PERFORMANCE exhibition get the chance to support young Londoners facing homelessness by donating to four youth homeless charities in London – Depaul, Akt, Centrepoint and New Horizons Youth Center – as well as the Theater Artists Fund, which provides emergency assistance to fighters theater freelancers. Additional money will be raised for the selected charitable causes through the purchase of limited edition books and merchandise.

London Mayor Sadiq Khan said: “I’m excited to support this exciting project by Rankin. From our galleries to our theaters, London’s cultural sector has had an incredibly difficult 18 months. This portrait of the West End-in-a-lifetime will showcase the incredible talent gathered to make our theaters the envy of the world, providing yet another reason to visit central London and support the important work of young homeless charities .

See more photos at https://www.instagram.com/londontheatre1/

List information:
Exhibition: Performance, RankinLIVE x West End Theater
Date: November 3, 2021 – January 31, 2022
Location: Fujifilm House of Photography, 8-9 Longacre, London. WC2E 9LH
Price: free (donations to nominated charities are encouraged)
Phone: 020 3486 4610
Website: www.fujifilm-houseofphotography.com
Stations: Leicester Square (1 min), Covent Garden (3 min)

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