Toronto enthusiasts launch petition to redo an old Toronto logo

A couple of Toronto enthusiasts want residents and city council to consider bringing back an old but familiar city logo.

Urban geographer Daniel Rotsztain and forestry planner Mark Sherman believe it is now time for the city to say goodbye to its existing logo and call for the return of the historic Metropolitan Toronto symbol.

“It simply came to our notice then. The old logo is what was used by the metro government, ”Sherman told CityNews, referring to the city’s history before the merger.

A time when the six boroughs we know as Etobicoke, North York, York, Toronto, East York and Scarborough were once their own municipalities, collectively referred to as Metropolitan Toronto or more commonly known as Metro Toronto.

“The Metro Toronto logo before merging is a band of intertwined lines that loosely overlap to create six uniform and distinct loops,” Rotsztain wrote in an online petition, hoping to submit it to the city council for review.

“Each loop represents the independent cities that made up the Metropolitan Toronto regional government,” he said.

Rotsztain noted that the logo is gracefully balanced, meaning that each of its components is interdependent and larger together.

Metro Toronto logo
Metro Toronto logo

But this symbol changed after the merger in 1998, when Metro Toronto became the city of Toronto on one floor. It was a step that was not widely supported by the six municipalities and voted against in a referendum. But the decision was eventually forced on them by then-Prime Minister Mike Harris in an attempt to reduce costs.

“I suppose Daniel and I were a little triggered a little bit by the province forcing us again to shrink the council,” Sherman said. “It came out last Friday that there was an appeal to the Supreme Court and it was not supported. So Premier Ford forced us into this minor council. ”

The couple believes there is an appeal in using something the city already has, an imprint that could still be found scattered across our city’s infrastructure in places like Metro Hall, on older bridges and even some transition paths.

“It came out around the time of Canada’s Centennial and Expo 67, when Canada was among the world leaders in design,” Sherman explained. He noted that money would also be saved by not launching a design contest similar to the one launched after the merger, which ultimately led to the creation of the logo we know today.

While the megacity contains the components that made up Metro Toronto, the entries in a contest to determine Toronto’s new logo all contained variations on the same theme: New Town Hall, stylized for a skewed “T”, with the word Toronto capitalized . ”

City of Toronto logo
City of Toronto logo

And while the logo could provide a sense of comfort for those who lived in Metro Toronto, the two believe there is an extra layer of generational appeal with its modern references.

“Drake took advantage of The Six, and it’s not only because there are six in all our area numbers, but we are also a city with six neighborhoods. It is related to this next generation. It not only has nostalgia, but it is also relevant to the next generation. ”

Sherman and Rotsztain hope their “Change Toronto logo” request will speed up a discussion.

“The reintroduction of the Metro logo would anchor the city in its past, while symbolizing our commitment to creating an inclusive Toronto for all!”

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