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You will not find it in a dictionary, but still it is a word that has often been banded about in the presentation center of the 36-storey 2 Burrard Place project: Euroluxe.

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It is a concept invented by Magnum Projects CEO Lily Korstanje as a means of referring to some of the luxurious evocative details inspired by some of the world’s most fashion-forward venues.

“Say you go to Milan and you walk the small streets and stumble into a small boutique hotel with maybe only six rooms,” says Korstanje, “[You might find] original oil paintings, various delicious bedding, toiletries you might almost want to eat, lighting that is so ambient and calibrated and curated to reach an end goal of coziness. ”

It is, adds Korstanje, a word that speaks perfectly to the look and feel of the homes on 2 Burrard Place, the third component of Burrard Place, a company from Reliance Properties and Jim Pattison Developments at the north end of Burrard Street Bridge, but a walk away from Stanley Park, Robson Street, English Bay and the city’s arts and entertainment district. Earlier components of the development, which take a full city block bounded by Burrard, Hornby, Drake and Davie, include the Offices on Burrard Place and the soaring 54-storey One Burrard Place, which Korstanje says is expected to welcome its residents in later years.

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A fourth building, another residential tower, is still missing.

Reliance President and CEO Jon Stovell says Burrard Place, which has been more than 10 years in the making, will eventually cover about a million square feet and represent a property “with a real sense of place and weight.”

Korstanje says that 2 Burrard Place, which will include 239 one- to three-bedroom homes, has a myriad of Euroluxe details, ranging from Italian Miton kitchens to German-designed Gaggenau appliances to Laminam’s sleek profiles, Cielo medicine cabinets and the Italian bedroom community systems, equipped with smoky, reflective doors, interior motion sensor lighting and underlit niches, ideal for showing small treasures.

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A visit to the project’s presentation center, which features two stylishly equipped display suites, shows that the exclusive details speak to both function and form — or what Korstanje calls “spatially fluid.”

The smaller of the two is a 502 square meter unit with a bedroom and a cave, but is equipped with a sliding door system that can close the main room, which effectively creates a second bedroom, perhaps for an out-of-town guest.

Korstanje says about 80 percent of homes were snapped up within about eight weeks of being put up for sale, some to buyers who missed an opportunity to buy a house in One Burrard Place.

“The quality of the lifestyle we offer resonates with them and really appeals to them,” she says, noting that some may have a primary home elsewhere and seek a secondary “place to play” in the heart of Vancouver.

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“People who buy here are very picky. They can buy anywhere in the world. They’ve probably been all over the world … They’ve been to Amsterdam several times, London, New York, Singapore, you name it. They have seen the best of the best. ”

They may be world travelers, but residents do not have to travel far from home to access pretty much anything they could want – thanks to the 30,000-square-foot facility on the podium-level Club One and the accompanying Star Services concierge, both of which Korstanje says has been “a great selling point.”

Here, the offerings extend far beyond the regular gyms in most apartment buildings. Think indoor and outdoor yoga rooms, private dining rooms, a full-length pool, a sauna, spa and kids clubhouse.

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“This is really super over the top,” says Korstanje, noting that she has never seen any of this scale in her many years in marketing. “Classrooms, music rooms, wine tasting rooms, wine cellars, private kitchens with Gaggenau appliances. We even have a baby grand in there. Those who are picky get it. ”

Star Services, meanwhile, will allow residents to enhance their activities within these spaces if they so wish. By touching the base with the concierge, they can take advantage of a sommelier, a personal trainer, the Vancouver Symphony Orchestra School of Music and the culinary services of Alex Chen, head chef at Sutton Place’s Boulevard.

A private mirrored shopping room with changing rooms and a bar will also be in place, where representatives from exclusive shops — think Holt Renfrew or Nordstrom, suggest Stovell — can bring their clothes and meet residents by appointment. “I do not think it has ever been done,” he adds.

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Korstanje, meanwhile, can give a colorful answer when people ask her about the Star Services concept.

I say to them: ‘In our smart home-controlled system you can connect to the reception and say. . . ‘I host an Italian-themed dinner party and I want Alex to cook for me,’ she says. “And then, ‘I want all the wine, a luminous service, to choose the best Barolos and the best Barbarescos.’ The list goes on. ”

The facilities and services combine, Stovell says, to create “a total lifestyle building” that is “unprecedented, I think, not just for us, but for most developers.”

“We have always planned to have very significant facilities,” he notes. “That said, they certainly evolved and grew in the design process. Also the overlay of the fixtures that will provide services and bring these amenities to life – that part of it certainly evolved. ”

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Homes with nine-foot-high ceilings, engineered hardwood floors and floor-to-ceiling windows that allow for spectacular views, have what Stovell calls “a very refined design for lifestyle and entertainment.”

“The Euroluxe concept is really geared towards the person who wants the best of everything, but maybe is a lot on the go and travels a lot, and therefore does not need a huge apartment.

“They just need the apartment that they need to be perfect for them.”

Project: 2 Burrard Place

Project address: 1277 Hornby Street

Developer: Jim Pattison development and confidence traits

Architect: Neil M. Denari Architects, IBI Group, Bingham + Hill Architects

Interior design: Office of Macfarlane Biggar

Project size: 239 homes with one to three bedrooms in a tower of 36 floors

Residence size: 435 – 1,791 square meters

Pricing: from $ 685,900, including a parking garage

Sales center: 1223 Hornby Street

Timer: dinner until 5pm, Sat. to Thurs.

Telephone: 604-559-1088

Website:2burrardplace.ca