NDP leader Andrea Horwath hits airwaves to reintroduce herself for Ontario voters in the run-up to the June 2 election.
Horwath, who is leading the New Democrats into her fourth campaign since taking the lead in 2009, has revealed television and radio ads eight months before the vote.
“She knows who she is. She knows who we are, how hard this pandemic has been, and what needs to be done to get us back on track, ”says a male narrator based on a boring video of her meeting Ontarians.
Andrea Horwath is a fighter for people: for frontline workers, families trying to find a home they can afford, the elderly who deserve better care and children who need safer schools and a future to look forward to . Violent. Loyal. Optimistic.”
The positive spot in 30 seconds, which comes the day after Prime Minister Doug Ford’s progressive conservatives launched three new ads, ends with Horwath speaking to the camera, saying she is “proud to always be by your side.”
Michael Balagus, the NDP’s campaign director, said the ad does not so much reintroduce the leader of voters as it “reminds” them of the sunny person they saw in the 2018 campaign.
Balagus noted on Friday that for the next three years, the Ontarians have mostly seen Horwath criticize the Tories, so the new Democrats want to showcase her “optimism.”
In a radio commercial, she targets the Ford Tories.
“I hear it from parents every day: relief that children are back in school, worrying about the next thing, and frustration that Doug Ford has not solved the problems in our schools,” the NDP leader said.
“His cuts have made things worse. It’s time to invest in smaller classes and more teachers and education workers, mental health support and safer schools. That’s my plan, because that’s what our children deserve. ”
The New Democrats, whose seven-digit advertising campaign begins Monday, also have two sites attacking Horwath’s main rivals
One tries to undermine Ford’s populist image as a man.
“For the little guy? Please. Doug Ford – here for his comrades, not for you, ”says an infidel female narrator about the prime minister, who is a scion of a wealthy family.
The second ad is aimed at Liberal Leader Steven Del Duca and portrays him as both justified and little known.
“You may not remember his name, but you will never forget his record as Kathleen Wynnes right-hander — making big cuts and bad choices together,” the female narrator says, referring to the former Liberal prime minister.
“Cut down on healthcare and send your water bill through the roof. Now he wants to be premier to do it all again. Steven Del Duca. Back to power. Not for you. “
The NDP attack on Del Duca is largely identical to a Tory ad targeting the liberal leader.
In the Tory commercial, he is also referred to as “Kathleen Wynnes right hand.”
The Left insists that the attacks from other parties are a sign of honor.
Due to campaign laws limiting spending in the six months before an election, all parties will spend millions on advertising throughout October.
It will decline around November 2, when they are limited to spending $ 1 million each, until writing falls in May.
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