Gran Turismo officially announces that Brembo will be the official partner in brake systems for the upcoming Gran Turismo 7. The world-renowned Sony Playstation video game is teaming up with the brake maker to make its products available as an upgrade through the game’s Tuning Shop, where players can improve their performance of race cars.
Kazunori Yamauchi, Chairman of Polyphony Digital Inc. and producer of the Gran Turismo series, said Brembo was a hero brand for him as a street racer at the time. He then mentions that most production cars at the time were not equipped with brakes that matched the car’s power and weight.
“I have always experienced that Brembo was reliable on the circuit, and as a result has always been connected to the brand. So it is a pleasure to announce this partnership between Gran Turismo and Brembo, a true high-performance brand,” Yamauchi added.
In Gran Turismo 7, players can choose to upgrade to Brembo from the Sport series. The choice will extend to the most efficient products for road vehicles, including carbon ceramic brake discs and GT | BM caliber. The latter is available in eight different colors for a more personalized aftermarket upgrade.
Apart from the availability in the video game’s Tuning Shop, Brembo’s profile and values will be visible in Gran Turismo 7’s Brand Central. The company’s 60-year history will also be presented at the Brand Central Museum. The brand logo will also be displayed on various numbers to celebrate the partnership.
Needless to say, Sony PlayStation fans have been eagerly awaiting the next full iteration of the Gran Turismo series. The wait is almost over as the company has announced the arrival of Gran Turismo 7 on March 4, 2022.