Jokr, a grocery delivery company, will now supply alcohol to New York City customers, Grocery Dive reported. Deliveries are made in 15 minutes or less.
Jokr will bring beer, hard seltzer and cider from several local and national brands, including Talea, Finback, Folksbier and KCBC, according to the report. It hopes the announcement will get more customers to use its service as it seeks to strengthen its on-demand grocery market status.
Jokr said it is the first 15-minute delivery service offering alcohol in New York City, the report said. The company debuted in June with 1,500 items and it now holds around 2,500 products.
Jokr US chief of operations Zachary Dennett said according to the report that the goal “is largely to deliver all the things you need super fast. And as our customers help us understand what else they want while typing into our search bar, we’ll move on and expand. ”
Jokr is not alone in the starting scene; There are several companies that want to bring products to customers working from “strategically located” dark stores, according to the report. Other companies include 1520, Fridge No More and Gorillas.
In addition, alcohol has been in demand for e-commerce in the last few months, the report said. DoorDash has said it plans to add beer, wine and spirits in 20 states as well as Washington DC Uber Eats said it is rolling out an “everyday necessity” online store that will include alcohol through a partnership with Gopuff. And 7-Eleven said it plans to carry out an alcohol delivery program with minibars.
The new interest in alcohol supply has probably come from the increase in e-commerce since the pandemic began.
In July, Jokr raised $ 170 million in a Series A funding round. Dennett told PYMNTS later that month that the company is out to change the way consumers shop.
Read more: Jokr’s 15-minute delivery of groceries out to change consumers’ shopping habits
“We see that customer behavior is very sticky because once [they] stop planning ahead and [they] realize it [they] can just make grocery choices [they] will have the minute [they] want them, it’s a little hard to go back to that planning, ”he said.