QMS has announced the hiring of Jemma Enright to lead its new City of Sydney media offering.
Enright, former head of Uno Home Loans, will take over from QMS on 24 May as general manager of his new digital offering to Sydney.
The city of Sydney awarded its street furniture and advertising contract to QMS in June 2020 after a two and a half year tender process.
QMS chief executive Mark Fairhurst said he was “excited” to have Enright lead the new digital offering, adding that her hiring would bring the features needed to launch the new digital media and communications network.
“As a digital and data-driven business, I am excited to have Jemma lead our brand new digital offering to the city of Sydney.
With over 20 years of experience, Jemma is a skilled agent strategist, marketer and business entrepreneur, and her innate knowledge of what both agencies and advertisers are looking for in today’s media world makes her the perfect choice to lead our future-ready, premier city in Sydney networking. . ”
Enright has also previously worked at the on-car outdoor advertising company Wrappli, banking provider 86,400, personal finance platform MoneyBrilliant as well as media owners Nine and SBS.
She added: “I could not be more excited to join the QMS team to deliver a revitalized and digitally focused City of Sydney offering to the market.
“I am incredibly impressed with the QMS vision for this most prestigious OOH platform. Their leadership in digital, data and accountability combined with a firm focus on advertising needs is exactly what the city needs in a partner to pursue its bold strategy for the future.
“I look forward to working with a growing team to deliver some truly world class to the OOH industry here in Australia.”
QMS will continue to make further agreements in preparation for the launch of its City of Sydney asset in the second half of the year.
The new offering should give marketers new opportunities to reach consumers through a digitally focused network.