The Government of Canada and the City of Toronto are working with Elevate to support under-represented workers in the technology sector

TORONTO, June 3, 2021 / CNW / – Today, Mrs Mélanie Joly, Minister of Economic Development and Official Languages ​​and Minister in charge of FedDev Ontario, announced an investment of over $ 5.8 million for Elevate to launch a new and innovative job success program, Elevate Talent. She was joined by the mayor John Tory, which announced additional support for Elevate from City of Toronto. This comprehensive program will retrain 5,300 jobseekers from under-represented communities, including blacks, natives, people of color, 2SLGBTQ + and Francophone professionals in Greater Toronto and Hamilton area and match them with job openings in technology and innovation-based organizations, start-ups and the creative industries.

“For too long, members of under-represented groups have experienced unique and systemic obstacles to their career advancement. Now, after facing the disproportionate effects of the pandemic, individuals in these communities need support more than ever,” said the Honorable Mélanie. Joly, Minister of Economic Development and Official Languages ​​and Minister responsible for FedDev Ontario. “With today’s investment in Elevate, our message is clear: We are here to support a strong, skilled, diverse and inclusive economy for all.”

In addition to FedDev Ontario’s investment, City of Toronto delivers $ 350,000 in funding for Community programming and initiatives, including Elevate Talent. This is based on the city $ 350,000 investment in Elevate programming in 2020, as well as annual support from 2017 to 2019 for the Elevate Tech Festival, which brings together the innovation ecosystem and creates a platform to raise the profile for Toronto thriving technology sector.

“Working with partners like Elevate will play a key role in reopening and restoring our economy after the pandemic. I’m glad the city is able to support this new initiative, and with the help of the federal government’s funding commitment, we will see creation. of thousands of new jobs and opportunities for some of our city’s most vulnerable communities, “said the mayor John Tory, City of Toronto. “This innovative approach will enable us to benefit from our booming tech industry, world-renowned post-secondary institutions and community partners to ensure that everyone is a part of our economic recovery.”

“Increased representation in Canadas the technology sector needs all the support we can generate. We know that there are roles to fill, and we also know that we have untapped talent disconnected from opportunities. In 2019, we associated thousands of job seekers with meaningful employment in the technology sector. Today, we are excited to expand this program and focus on groups that have historically been understaffed, “said Razor Suleman, CEO and co-founder of Elevate. We have a lot of work to do so that our technology and innovation sector reflects the diverse composition of our society, and we are excited to launch Elevate Talent to pave the way for real jobs. “

Elevate, a purpose-driven non-profit, supports companies to scale up and connects talent to foster a culture of innovation and collaboration across the country.

By piloting a collaborative model with key community, learning and recruitment partners, this project will provide targeted training to build job-specific skills, fill gaps in technical skills learning and match participants with the more than 70,000 open jobs in GTHA’s technology sector.

“It has never been more important to be a value leader-first leader,” believes Margaret Stuart, Country Manager at Salesforce Canada and Co-Chairman of Elevate Talent. “To keep pace with changes in the ways we work and learn, companies have a role to play in reducing barriers to retraining. People need access to the technologies and skills needed to get a job, regardless of “What their background may be. That’s why the Elevate Talent initiative is so important. It shines a light on how we should create equal and just jobs that reflect the different communities around us, where everyone feels empowered to succeed.”

Through important investments like this, the government has in Canada takes the next steps towards a long-term, fundamental change for a more inclusive Canada and to support a vibrant technology and innovation sector that reflects the diverse composition of our society.


“There’s an abundance of available tech jobs out there, and the problem with filling those opportunities is not that the ecosystem lacks people with talent or ambition; it is that the system does not give them access to opportunities. This is where Elevate Talent comes in. “
Claudette McGowan, Global Executive Officer, TD Bank and Elevate Talent Co-Chair

“Elevate works with grassroots organizations to connect the talent of under-represented groups with the tailored support they need. This significant FedDev Ontario investment supports new opportunities for members of under-represented communities to participate in and benefit from the fast-growing technology sector.”
Adam Vaughan, Member of Parliament for Spadina – Fort York

“Elevate understands the importance of promoting diversity and inclusiveness in the technology sector. With this new initiative, Elevate will work closely with key community-based organizations to expand the program’s impact.”
Marci Ien, Member of Parliament for Toronto Center

“The incredible thing about Elevate Talent is that it is designed by members of the groups who share the experiences that people have with this program to support. We are so excited to be a partner in this program and give participants access to career paths within for digital technology and open opportunities for competitive earnings that they deserve. “
Angela Carter, CEO of Roots Community Services

“Through Elevate Talent, I secured a full-time permanent position at Diabsolut, a SalesForce consulting firm. I had previously worked as an administrative assistant at a day spa in Brampton it has been shut down due to COVID-19 restrictions, but now I have the tools I did not even know I needed to find success in the tech industry. ”
happy Panjwani, Elevate Talent participant

Quick facts

  • Elevate’s annual technology festival was established in 2017 and has successfully brought together more than 600 internationally recognized business and thought leaders to Ontario to get in touch with more than 30,000 founders, decision makers, investors, technology leaders, young people and business innovators.
  • The 90-day Elevate Talent rapid training in the workforce is designed to build job-specific skills for high-demand roles. Learning components will be provided by various facilitators representative of the communities served by this initiative.
  • Elevate will partner with a variety of community, education and employment partners to provide programming, such as; Dixon Hall, CEE-Center for Young Black Professionals, TD Center for Learning and Development (Regent Park), The Neighborhood Organization, Roots Community Services, BlackNorth Initiative, HireBIPOC, Justice Fund, Ryerson University Ted Rogers School of Management, LatAm Startups, Women’s Multiculturalism Resource & Counseling Center of Durham, Scale Without Borders, Keep6ix and OCAD University.
  • For more information or to learn more about Elevate Talent, visit

Affiliated links

FedDev Ontario
Elevate Talent
City of Toronto

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SOURCE Federal Economic Development Agency for Southern Ontario

Additional information: Catherine Mounier-Desrochers, Press Secretary, Minister for Economic Development and Official Languages, [email protected]; Lisa Zarzeczny, Co-Founder and CEO, Elevate, [email protected]; Media Relations: Federal Economic Development Agency for Southern Ontario, [email protected]; Lawvin Hadisi, Press Secretary, Mayor’s Office, [email protected]

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