In context: Aza Raskin is widely credited for creating the endless scrolling mechanism that has been implemented on social media, and he has been open about how it has unfortunately become something that keeps people glued to their phones and leads to addiction, distraction, polarization, radicalization, and disinformation. Apple CEO Tim Cook agrees with this view, saying the company wants people to use its devices to set up and connect with friends and family.
One of the much debated topics in the last few years is social media and how it has conditioned people to spend hours on end glued to their devices. Apps like Twitter, Facebook, TikTok, Instagram and others are designed in a way that encourages you to engage in an endless array of content that is algorithmically sorted to suit your preferences or preferred personalities and organizations.
During an interview with Bustle, Tim Cook expressed his support for Shine – an app designed to help users tackle social stigma surrounding mental health issues, both in their personal lives and at work. Cook believes that apps like Shine are strong examples of how technology can be used to improve people’s quality of life.
Apple’s CEO was also asked to weigh recent reports on how Facebook and Instagram affect young people’s mental health. He says that’s one of the reasons Apple developed features like Screen Time, but the time spent using social media is just one component, the other is what you do.
Cook explained that “we want people to do things with their devices, like the photography exhibition [that he enjoyed earlier that day]or connect with family and friends with FaceTime. Not infinite, thoughtless scrolling. “He is a strong supporter of the idea that” technology should serve humanity and not the other way around. “
Online and technological dependence are high on Apple’s priority list of things to fix, and the company believes it can do more to prevent them on its devices. At the same time, it is exploring ways in which the iPhone can monitor common mental illnesses and possibly even detect early warning signs.