Thu. May 19th, 2022

Woolworths employee reveals the supermarket’s biggest secrets about its mud cake – and you’ll be amazed at how many they sell each year

  • Liam Kirley, who runs the Woolworths TikTok site, shared five secrets on Friday
  • The supermarket’s famous mud cakes have been enjoyed by Australians for 20 years
  • The supermarket previously sold four limited edition varieties of the mud cakes
  • Every year, Woolworths sells 1920 tons of the popular mud cakes across the country
  • Kirley noted that the popularity of the item is rising during Mother’s Day and Father’s Day


A Woolworths employee has revealed the supermarket’s biggest secrets about its mud cakes and the astonishing number of how many are sold each year.

Liam Kirley, who runs Woolworths TikTok account, posted a video on Friday about the store’s popular item.

Kirley revealed that Australians had enjoyed 20 years of Woolworths mud cakes, with the product released in 2001.

The famous mud cakes, which cost $ 4.50, are available in chocolate, white chocolate and caramel.

Limited edition items have previously been sold, which included caramelized white chocolate, cookies and cream, chocolate orange and mint chocolate.

Woolworths employee Liam Kirley shared that the mud cakes were released in 2001 and are available in chocolate, white chocolate and caramel

Woolworths employee Liam Kirley shared that the mud cakes were released in 2001 and are available in chocolate, white chocolate and caramel

Kirley also revealed the extraordinary amount of mud cakes Woolworths sells each year across the country.

‘We sell about 1920 tons of mud cakes every year – which is about three Airbus A380s.’

Limited edition items have previously been sold, which included caramelized white chocolate, cookies and cream, chocolate orange and mint chocolate

Limited edition items have previously been sold, which included caramelized white chocolate, cookies and cream, chocolate orange and mint chocolate

The video ended with Kirley noticing that the popularity of the item is rising during special occasions such as. Mother’s Day and Father’s Day.

‘Final fact – on Mother’s Day and Father’s Day, we sell three times more mud cakes than usual.’

Kirley also revealed that Woolworths sells 1920 tons of mud cakes every year, and on Mother's Day and Father's Day, the supermarket sells three times more mud cakes than usual.

Kirley also revealed that Woolworths sells 1920 tons of mud cakes every year, and on Mother’s Day and Father’s Day, the supermarket sells three times more mud cakes than usual.

The video has already been viewed over 400,000 times on TikTok in less than 24 hours.

Many users of the social media site confessed their love of Woolworths mud cakes and even created their own facts.

One user wrote: ‘Fact 6: It’s the best thing that ever existed.’

‘Fact number 6: They are the best cakes for Aussie birthdays,’ wrote another.

While a third said, ‘These are the best things to do on earth.’

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