Mon. Aug 8th, 2022

Apple is building new offices in the Culver City area of ​​Los Angeles as it continues to push its Apple TV + streaming platform.

LA Times reports:

As a sign that competition between streaming entertainment providers will remain heated in the coming years, Apple announced on Friday that it will roughly double its office in the Culver City area, where Apple TV + is based. The expansion of more than 550,000 square feet in two adjacent buildings is larger than expected by real estate industry observers. Apple, Netflix, Amazon, HBO and other streaming services have in recent years emptied office and production space to help release movies and TV series out to their subscribers.

Apple will build two new middlemen who have previously announced that they plan to double its Culver City number to 3,000, the company already has 500,000 square feet of offices. Apple told the outlet that the project is in the planning phase and will have environmentally sustainable building features and be powered by 100% renewable energy, just like the rest of Apple’s business.

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The Apple TV + team is based in the area, and the move appears to be a sign Apple wants to double its investment in the streaming platform given the location. Apple says the new headquarters will be 550,000 square feet and houses working on TV + as well as Apple music, technology and artificial intelligence.

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