Mon. Aug 8th, 2022

coronavirus, christmas, shopping, gifts, Private Capital, lock lock, canberra lockdown

What have you spent money on in lockdown? And how – and where – are you going to spend money up to Christmas? A consumer survey commissioned by Addicted to Audio found some answers – and not just in the audio field. Consumer and retail marketing expert Amanda Stevens studied marketing and consumer psychology and ran her own marketing company for many years. Ms Stevens said that as a result of the pandemic, the report showed that “there was a major shift to online” in retail. From March 2020 to March 2021, Australian retail spending increased by 9.7 percent and online domestic retail increased by 57 percent. While most numbers were national, the ACT survey in 2020 showed that technology was the largest spending area, with many people setting up or updating home offices. Ms Stevens said the survey found nationally, as early as August 2021, leisure spending had increased, with more than 35 per cent of respondents saying this was their biggest expense in 2021 lockdowns. Leisure goods and home training equipment were popular goods, as were headphones and other personal electronics, telephones, and gaming equipment. While men last year spent more on technology and women on leisure, Stevens said in 2021 that “the numbers made a difference” – men spent more on leisure and women’s technology spending increased by 217 percent. “I think their priorities were a little different,” she said. She thought women might have focused more on exercise and other activities until they realized they wanted to work from home indefinitely. Men were perhaps more interested in work technology in the beginning, but then moved on to leisure items such as. Play stations. Ms. Stevens believed there would be an increase in spending on “brick and mortar” stores before Christmas, as people wanted to relive the experience of shopping in person as well as supporting local businesses. “Everyone knows local businesses have done hard during the pandemic, so instead of going to multinational companies, it can be nice to buy restaurant coupons,” she said. MORE COVID-19 NEWS: Other “experiences” such as massages and beauty treatments may also be considered. As for physical gifts, Mrs Stevens said: “Consumers tell us they want to buy less but are looking for higher quality goods.” There is more focus on sustainability. “Consumption had also risen for luxury items,” said Ms Stevens. LVMH Moët Hennessy Louis Vuitton President and CEO Bernard Arnault has become one of the richest people in the world after all the sales of champagne, clothes and more with a net worth of over $ 200 billion. If people were planning to buy online for Christmas, Ms. Stevens would say it would be a good idea to do so sooner rather than later given the disruptions and delays the postal systems had faced. “This is a unique Christmas, “she said. Our journalists work hard to deliver local, up-to-date news to the community. This is how you can continue to access our trusted content:


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