A grand lady of Melbourne coffee is now the new kid on the block in Sydney, with the opening this week of Genovese Coffe scattered espresso bar, cafe and toast in Alexandria.
Genovese Coffee House slips into a warehouse from the early 1900s in one of Sydney’s most controversial coffee shops.
It is far from a humble beginning in Melbourne Lygon Street in 1970. And while Adam Genovese says the new state-of-the-art operation provides a place to showcase his coffee to Sydneysiders, Genovese has been a wholesale fixture here for years with Gusto first buying the brand in Bondi late last century.
“Melbourne is being written as one of the coffee capitals of the world,” says Genovese. “I think Sydney is just as good.”
The operation offers different levels of experience. You can stand at the espresso bar and get a short black or macchiato for only $ 2, or there is a sit-down cafe where you can also grab a breakfast panini filled with spinach, eggs and salted ricotta.
“When I was young and we wanted to see people, they took out a panini and stopped it [with deli meats]”Genovese says about the simple menu inspiration. The new place offers prosciutto and vegetarian versions.
Although the target is a larger share of the Sydney coffee market, Genovese says the new cafe roastery, designed by Bondi-based firm Alexander & Co, was driven by demand: “We kept getting people to say, ‘We love your brand, where do we get it? “Well, now they know.
Open daily from 7-15. 1 Lawrence Street, Alexandria, genovesecoffeehouse.com.au