Thu. Aug 18th, 2022

October is Breast Cancer Awareness Month, and Qatar Airways is doing its part by offering passengers something different in the sky and in Doha lounges. In addition to special menus with pink themes, one of the most notable offerings will be unique, pink, limited edition sets made by the Italian brand BRIC’S.

Qatar Airways 787
Qatar Airways’ passengers may have a different experience on the flight this month. Photo: Qatar Airways

“We are dedicated to raising awareness of breast cancer. This month is a reminder of the challenges members of our Qatar Airways family have faced and the importance of the support we provide to those diagnosed and improving as we fight together to overcome this disease. . ” -Hans Excellence Mr. Akbar Al Baker, CEO, Qatar Airways

Convenience set

Qatar Airways has partnered with Italian luggage brand BRIC’S to offer pink limited-edition kits. These are made of vegan leather and come in two different designs: a pink and white kit for female passengers and a black kit for male passengers. Both of these kits have a small pink breast ribbon-shaped zipper handle.

Contains products from Italy’s Castello Monte Vibiano Vecchio, an environmentally friendly olive oil company, including lip balm, moisturizing face mist and anti-aging moisturizer in a special limited edition ‘pink’ branding.

Qatar Airways' attention to breast cancer
Limited edition special equipment sets are offered in two styles. Photo: Qatar Airways

While premium-class passengers will receive BRIC’s recreation set, a simpler pink economy-class passenger set will be offered on selected long-haul and ultra-long-haul flights (pictured above, behind the black kit).

Stay informed: Sign up to our daily and weekly aviation news.

Pink food

However, the airline offers more than special recreation sets to raise awareness. For flights departing from the carrier’s hub in Doha, first and business class passengers are offered a refreshing pink mocktail as well as a special ‘Think Pink’ menu themed afternoon tea and desserts with the breast cancer ribbon made from sugar paste. For passengers in economy class, an exclusive pink-themed cheesecake is served.

On the ground in Doha, passengers get a unique ‘Think Pink’ experience in both the Al Safwa First Lounge and the Al Mourjan Business Lounge. This will include a bespoke signature ‘Pink Berry’ mocktail, a ruby ​​hot chocolate topped with pink marshmallows and a ‘pink themed’ afternoon tea range “It includes delicious finger sandwiches, scones and pastries.”

Qatar Airways' attention to breast cancer
A special recreation set, shown here unpacked, contains lip balm, moisturizer and more. Photo: Qatar Airways

“We value the health of our passengers and women worldwide and are proud to demonstrate our commitment by raising awareness of the importance of self-assessment during our annual Breast Cancer Awareness Month.” -Hans Excellence Mr. Akbar Al Baker, CEO, Qatar Airways

A year ago

Around this time last year, Qatar Airways operated a special “flight to nowhere” out of Doha’s Hamad International Airport with an entire crew of women on board. In particular, the Boeing 787 drew a band in the sky during its journey.

What appears to be an annual tradition, the carrier had also offered passengers a ‘Think Pink’ experience in 2020, on board and in its lounges. This also included specially designed limited edition offer sets from BRIC’S and special pinkema menus.

Want to experience some of the airline’s special initiatives to raise awareness about breast cancer this month? Let us know by leaving a comment.

Leave a Reply

Your email address will not be published.