This can be a valuable addition – Instagram has added a new option to schedule upcoming IG Live broadcasts in the app, where users can then tap through to receive a reminder message on the day of the broadcast.
This post provides a more in-depth look at how the planning process works:
As you can see in these examples, TV stations will now be able to schedule an upcoming stream, up to 90 days in advance, from the live composer, which may include a title description as well as product labels if you want to promote such in your stream.
What Instagram Wants to Develop — Over the past month, Instagram has run a series of livestream shopping events where the immediacy and interactivity of the format have helped enhance discovery and drive in-app shopping activity. TikTok is also exploring the same after seeing success with live shopping in China, which is truly the template for this new push, and facilitates more shopping behavior in each app.
Live shopping has actually become an important element of China’s retail trade – as McKinsey reported earlier this year:
“In China, live trading has changed the retail industry and established itself as a major sales channel in less than five years. In a 2020 survey, two-thirds of Chinese consumers said they had purchased products via livestream in the past year.”
This is where Instagram and TikTok see potential, with McKinsey assessing it live commerce-initiated sales could account for as much as 10% to 20% of all e-commerce by 2026.
The ability to schedule your streams offers even more potential on this front, where users, as mentioned, can then sign up for reminders, which will be sent to them the day before the broadcast, then 15 minutes before the stream begins.
It may not seem like a major revelation, but given the projections and the potential possibility, this is a significant update. Of course, there have always been alternative advertising options to increase awareness of your upcoming streams. But the fact that this is built into Instagram and provides automatic reminders in the app is an important update that can provide great value for brands that want to maximize the connection in the app.
It will definitely be worth a try – Instagram is rolling out live scheduling to all users from today.
In addition to this, Instagrams also announced a new Live practice option, which allows users to control their lighting, get used to the camera, etc. without actually posting.
Broadcasters will also be able to connect with their guests in advance in practice mode and test their connection – which anyone who has ever streamed before knows is an important consideration in your process.
The new Live training mode will be rolled out in the coming months.