Wed. Oct 27th, 2021

Vancouver artists and technicians are working to reconfigure the music industry to be more inclusive.

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Vancouver artists and technicians are working to reconfigure the music industry to be more inclusive.

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Men are more than women or women-identifying people at almost every level in the music industry, according to insiders. Local brand and studio owner operator Jayne Trimble pages speak as loud as 49 men for every woman working in production.

In an effort to combat this imbalance, she founded World Peach Records in 2015 to empower female artists.

Tells a story about working as an audiovisual technician and gets the customer to come to her and ask the ‘audio guy’ to solve a problem – automatically assuming the technician could not be her – Trimble says that these kinds of interactions run violent in the industry.

“It’s everywhere,” she said. “World Peach Records really came as a need / must because I was tired of being in environments driven by male ego. I created a safe, comfortable place where women can come and be the artists they want, in a supportive creative space. ”

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Trimble is one of an ever-growing group of people pushing to correct the imbalance in BC and Canadian music scenes.

Kas Baker, also known as Winter Youth, and Elle Burston, aka Elle Wolf, are two Vancouver-based musical artists behind a new press and marketing company called Rude Publicity. They took BCIT’s Marketing Management to advance in the industry and increase publicity, press and marketing for indie artists.

Kas Baker (Winter Youth) and Elle Burston (Elle Wolf) from Rude Publicity.
Kas Baker (Winter Youth) and Elle Burston (Elle Wolf) from Rude Publicity. Photo by Rude Publicity /PNG

“Kas and I met in the music management program,” Burston said. “When it comes to creating your own brand, we already had experience. Now we want to help others do the same and bring together all these strong female and female identifying local artists in the larger community. ”

Rude Publicity expects to increase its activities as the local live music scene eventually reappears after pandemic shutdown.

Meanwhile, the company is working to promote the release of Méti’s Canadian singer / songwriter Caitlin Goulet’s first album on July 9. Her tunes, such as Dive Deep, have made waves on CBC and other broadcast venues.

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“Elle and I kept running into each other at various marketing events, and she was always so kind, helpful, and accommodating with advice on things I needed to know when I broke into another pop / R & B-scene, “said Goulet. “I did not expect to be able to get the publicity for my album I was hoping for, and then I came in on an unexpected sales budget and reached out to her company. Their ideas were great and an absolute blessing to me with the combination of COVID landing and me expecting a baby. ”

Brittni Noble is a Vancouver-based publisher of the music industry whose company is called Be Noble.
Brittni Noble is a Vancouver-based publisher of the music industry whose company is called Be Noble. Photo of Reformation

Placement and publishing in movies and TV, video games and online media is where the real money is – but advertising must have access to the corridors of power to secure such spaces.

One woman who works to raise awareness for artists’ songs is Brittni Noble, who founded Be Noble Music Publishing. She is also a songwriter who attended the Berklee School of Music and worked in Los Angeles.

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“Taking everything online for a large majority of the company has really opened up a lot of opportunities that do not require you to be there personally as before. The explosion streaming services have meant that there are many opportunities, ”said Noble. “What I really wanted to create with Be Noble was what I wish I had at the age of 15 when I started writing music and did not know about registering with a performing rights organization, etc.

“I wanted to bring all the information I learned to Vancouver and make it more accessible to connect the dots.”

Noble notes that it is a challenge for any artist to take your career to the next level and not know where to go; one that is often composed for women and others that are less represented in the industry.

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The 2021 Women in the Studio National Accelerator Program, offered by Music Publishers Canada, aims to help women in all aspects of the Canadian music industry. Ten women, genital fluid, non-binary, and gender-matched producer-songwriter participants participated in the initiative, including two Vancouver producers and two songwriters.

Margaret McGuffin, Music Publishers Canada CEO, says the program, which expanded nationally in 2020, presents a series of curated workshops, training sessions and networking opportunities with music industry leaders to promote women and reduce industry imbalances.

“While the music industry was falling apart, the publishing side exploded. And Canada has a lot of artists whose music is shown all over the world everywhere, from video games to commercials and more, and when we looked at the Annenberg survey, we knew we had to take corporate responsibility for the low numbers. ” said McGuffin, referring to a 2020 USC Annenberg survey that reported that women held only 2 percent of the producing positions across the Billboard Hot 100 songs. In that survey, 12.5 percent of the top 10 songwriters were women, but only 2 percent were producers. And in Canada, we have reason to believe it’s lower.

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Sade Awele Elisa is a Vancouver musician who recently participated in the Music Publishers Canada Women in the Studio program.
Sade Awele Elisa is a Vancouver musician who recently participated in the Music Publishers Canada Women in the Studio program. Photo by Music Publishers Canada

“The program brings in producers who already have experience and gives them a seven-month mentorship to move on to the next phase of their careers.”

Nigerian-born Vancouver neo-soul / R&B artist Sadé Awele is an award-winning singer who was linked by Exclaim! as an “artist to hear in 2020.” Her EP Time Love Journey dropped in October 2020, earning 50,000 plus streams over the first 14 days.

Awele is also a participant in the recent Studio National Accelerator Program.

“I entered the songwriting scene when I was 14 and my brother was a producer. But as I grew and worked with others, there was a communication gap about how I wanted my music to sound, ”Awele said. “I realized I needed to find a way to learn to produce and to find other women who do it so we could work together and be part of a larger community.

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“The program lasts until December, but it has already been so nice to see other women in their capacity do amazing work in their fields and feed the hungry need for more participation.”

Local producer / writer / mixer / recording and mastering engineer Elisa Pangsaeng is another creative who benefits from the accelerator program.

With production credits that include names like Yukon Blonde, Kinnie Starr and Said the Whale, Pangsaeng began as a runner in Hipposonic and Van Howe’s studios before spending a decade at Monarch Studios. She joined the team at CPS Mastering and also freelances.

“I’ve probably recorded over 1,000 records, but very little of it has been about me or my stamp, and I would meet more professional songwriters and get in touch with other producers across the country as peers versus as senior mentors,” explains Pangsaeng. “This program has such bad women behind it that I really got to know all these people that I should have been aware of in the past, which is great.”

Elisa Pangsaeng is a sound engineer in Vancouver.
Elisa Pangsaeng is a sound engineer in Vancouver. Photo by Music Publishers Canada /PNG

sderdeyn@postmedia.com

twitter.com/stuartderdeyn

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