Wed. Oct 27th, 2021

Japanese text on the screen indicates the October 8 release date of the OLED switch.

I am not surprised. Are you?
Screenshot: Nintendo

Released on October 8, the Nintendo Switch OLED model arrived in Japan with a bang. In the first three days for sale, the recently updated Switch sold 138,409 units.

These numbers are for the Japanese sales week, which starts on October 4th and ends on October 10th. In comparison, in the same period, 32,792 Switch units were sold and 8,650 Switch Lite units. Total Switch sales for that week were 179,851 units.

As seen in Famitsus sales chart, shift sales shot through the roof when the OLED switch was released. Since August, Switch sales have been declining in Japan. In the third week of August, for example, over 80,000 switch units were sold, but in the first week of October this number had dropped to about 40,000 units. (Even with the declining sales for the vanilla switch, it’s still pretty good to move so many units every week in Japan!)

The former drop is not a surprise, for no doubt consumers were waiting for the release of the OLED switch. Switch OLED has a much better screen and stand, for not much more money, so it was probably a good idea to be in a holding pattern for the updated hardware.

Switch has been a massively successful console for Nintendo. Last June, it was the Kyoto-based gaming company up to date its total device sales for the Nintendo Switch – aAt the time, Nintendo had sold 89.04 million switches, surpassing the 61.91 million units sold by Famicom and NES, the 75.94 million sold by the Nintendo 3DS and 81.51 million sold by Game Boy Advance. The Nintendo DS at 154.02 million units, the Game Boy at 118.69 million units and the Wii at 101.63 million units still form Nintendo’s three biggest sales champions.

Upcoming fall games Mario Party Superstars, Shin Megami Tensei V, and Pokémon Brilliant Diamond and Shining Pearl should help grow these Switch numbers in the coming weeks and months.


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