Wed. Oct 27th, 2021

Palm teaser tweet

Photo: Palm

Palm was probably not a name you had expected to hear from again, but to the surprise of many, the company recently posted some teasers on Twitter predicts a new gadget coming out later this month.

Although Palm has not officially revealed detailed information about the upcoming release, the teaser images in its tweets make it quite clear that Palm is preparing to release a new pair of wireless earphones. ONEand judging by the silhouette of the device in the background, it looks like Palm has taken some inspiration from Apple’s ubiquitous AirPods.

For a company best known for making phones and PDAs (do you remember them?), the decision to move into the audio market may seem like a strange focal point, especially since the last time we saw anything from Palm was in 2018 with the little one Palm phone. Unlike other smartphones, Palm basically beat all modern phone trends when it made the Palm Phone, which was designed so that you would spend less time looking at your phone to focus more on the world around you while still delivering the essential smartphone functionality.

However, it seems in its quest to make a comeback, Palm is taking a slightly more conservative approach by launching a simpler and cheaper device in its upcoming earbuds. This is a strategy we have seen recently with OnePlus co-founder Carl Pei’s new company Nothing, which similarly launched wireless earphones earlier in the summer as the company’s first product.

When choosing wireless earbuds, Palm can lower its sights a bit by making a somewhat simpler and cheaper product that does not require Palm to worry about things like operating systems or support for specific 4G or 5G bands. And if Palm’s new earplugs are successful, Palm can take any revenue generated from the sale of its earplugs to grow its device portfolio from there.

That said, I still have a few questions, as the Palm brand is currently owned by TCL, which makes me wonder if Palm’s new earbuds will borrow any technology from existing TCL earphones. Additionally, when the Palm Phone came out, the NBA superstar Stephen Curry was listed as both an investor and an advisor to Palm, so it will be interesting to see if Curry has any input for Palm’s upcoming earplugs.

However, the real challenge for Palm will be to try to penetrate the wireless earphone market, which is already completely saturated with more offers from established brands like Apple, Samsung, Google, Sony and others, not to mention smaller (but still influential) gadget manufacturers like Nokia, Motorola and more. IIt’s a crowded landscape, which means that Palm’s earplugs need to be really special so that Palm does not risk the brand taking a break for another few years.

And while one of the teasers strongly suggests that Palm’s new earplugs support the built – in ANC, it alone does not look like it will be enough to make Palm’s earplugs stand out. Either way, with Palm’s announcement date set for October 26, we don’t have to wait too long to figure it out in earnest.

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