Tinder announced on Thursday that it is rolling out a new way for its users to find a plus for the upcoming wedding season at the end of the year. As of today, users will be able to participate in the “Plus One” option in the app to signal that they are either looking for a date for a wedding or are willing to be one. The new feature is available in the Tinder’s Explore section, which launched last month and offers ways to discover matches by interests and more.
“We know many of our members are looking for a Plus One for their next wedding, and we are excited to now give them a way to do just that on Tinder,” said Kyle Miller, vice president of product innovation at Tinder, in a blog posts.
Tinder is also partnering with WeddingWire, a wedding planning resource company, to help single guests cover the cost of the wedding season through a new Wedding Grant giveaway.
As of today, the first 100 eligible Tinder users participating in Plus One will receive $ 460 to help cover the cost of upcoming weddings, such as travel, gifts, and overnight stays. WeddingWire found that guests spend an average of $ 460 attending a wedding, which is why this amount was chosen for the giveaway.
Tinder says users are already preparing for the wedding season, as mention of a “plus one” in Tinder bios has risen 45% since the beginning of the year. With this latest feature, Tinder users can directly search for a date for a wedding instead of having to weed through disinterested candidates.
This latest launch comes as Tinder has rolled out new features to engage with users and give them more opportunities to find and interact with dates. For example, the aforementioned new Explore section includes events as well as new ways to discover matches by interests. It also allows users to dive into quick conversations with others before making a match.
Tinder also recently partnered with Lyft last week to allow users to pay for their daughter’s trip. The feature does not require users to exchange addresses or locations, and instead lets you send a credit to your date so they can book a trip.
In addition to these social features, Tinder has also been focused on releasing security tools to its users. For example, the company announced in August that it plans to make volunteer ID verification available globally. In June, Tinder released a feature that lets users upload their phone contacts and block certain people they would rather not see in the app.