Bright lights and lashing of pink, combined with the atmosphere of a gaming hall soaked in vintage of 80s glamor, mark the arrival of a Soho outpost to EL&N London; architectural practice Holland Harvey creates a playful interior for London’s “most programmable hotspot”.
The café is located on Wardour Street and has two different zones, the front with pink glow tiles and a display unit lined with perforated metal panels, powder coated in pink and showing cakes and other sweet things the brand is known for. Standing for Eat, Live and Nourish, EL&N was founded by Alexandra Miller in 2017 and has taken London and beyond by storm. The fashion-led food and drink destination is recognized as an all-important Instagrammable destination thanks to its iconic flower walls, pink interiors and alternative lattes.
Looking to “create something groundbreaking that fits perfectly with the Soho area”, Miller incorporated the expertise of Holland Harvey, who in turn designed an “exciting and bold new concept for the brand”. A place that puts the customer experience at the center, everyone involved has created a playful setting for the decadent food and beverages as well as very photogenic interiors for their social media savvy audience.
Originally an old printing workshop, many of the industrial features were preserved, of course generously coated with the brand’s signature pink shades. To separate the front and rear parts of the premises, a metal net and a neon arch were inserted into the building shell, which houses vintage gaming machines and a living neon jukebox. The walkway gives customers a taste of what awaits them in the second room, which is clad in a dazzling mirror grille, bespoke neon signs and a polished stainless steel ceiling that bounces and distorts the colored lights. All in all, it’s a really immersive place to sip a cup of coffee and hit a bag.
From the baristas who make the most delicious drinks, the chefs who whip dishes like eggs or açai bowls to the beautiful customers who flock in droves, EL&N London’s Soho outpost is another winner for this very Gen Z concepts.