Apple has updated its App Store rules to allow developers to contact users directly about payments, an admission in a legal settlement with companies that challenge its tightly controlled marketplace.
Under the App Store rules, which were updated Friday, developers can now contact consumers directly about alternative payment methods and bypass Apple’s 15 or 30 percent commission.
Apple proposed the changes in August in a legal settlement with small app developers.
Epic launched a lawsuit aimed at breaking Apple’s grip on the App Store, accusing the iPhone maker of operating a monopoly in its digital goods or services store.
For Epic and others, the ability to redirect users to an off-app payment method is not enough: it wants players to be able to pay directly without leaving the game.
Apple is also facing investigations from US and European authorities, which accuse it of abusing its dominant position.