Mon. Jan 17th, 2022

Instagram is testing new tools for creators to earn commissions and form partnerships with brands on its platform. The Facebook-owned company expands its existing native affiliate tool, launched in June, allowing creators to discover products, share them with followers, and earn sales commissions driven by their posts.

With this latest launch, creators can now add a digital storefront to display products or collections that are already part of their affiliate partnerships, within the “show store” button on their profile and earn a commission on sales. Instagram says that this new feature is currently only available to creators who are part of its native affiliate program.

Instagram is also testing new branding partnership features to help creators be discovered by brands. Creators now have the option to add to their favorite ‘brand list’ brands they are interested in collaborating with, which will give them priority when companies are looking for new creators to work with.

In addition, Instagram is rolling out a new directory of DMs exclusively for partnership announcements. The new folder aims to ensure that creators do not miss out on opportunities from brands whose messages may otherwise have been buried in a creator’s inbox. Partnership announcements skip the request folder and prioritize location so brands and creators can find and manage their content partnerships.

Photo credits: Instagram

Brands now also have the ability to use data and unique filters to find suitable creators for their campaigns. They can then also organize shortlists to manage multiple campaigns and creators. Businesses can now also create ads with branded content reels. Furthermore, Instagram has rolled out new account permissions that allow creators to enable brands to create content ads from any of the creator’s posts, stories, and reels.

“These brand-creator partnership tools are a big part of our ongoing commitment to helping creators make a living from Instagram — whether they collaborate with brands, monetize advertising, get support from their audiences, or earn bonuses directly from Instagram , “the company said in a blog post.

Instagram notes that it will continue to test and refine these features and make them available to more brands and creators in the future.

It is worth noting that Instagram is among several digital platforms working to make it easier for brands and creators to work together. For example, TikTok has a Creator Marketplace that helps marketers find the best TikTok personalities for their brand campaigns. Similarly, Pinterest has rolled out features to help creators collaborate with brands on its platform.

Leave a Reply

Your email address will not be published. Required fields are marked *