Tue. Dec 7th, 2021

Many of us turned to baking bread in the middle of the lockdown, but not with as much success as a woman from Urmston.

Irina Ruseva, founder of Flour and Soul, has been crowned as the Northwest’s Bread Hero ‘at Tiptree’s World Bread Awards.

An avid baker, since learning from her grandfather in Bulgaria, Irina – like many others – used the lockdown as a chance to try some sourdough.

But unlike the rest of us who left our appetizers in the back of the fridge, she stuck to it with award-winning results.

What started out as selling a few leftovers on Facebook turned into a business where Irina baked the bread and delivered it in Urmston by bike.

On maternity leave at the time, she did it all with a baby on her back and a three-year-old at her feet.

Now that both children are in the nursery, Irina is looking to expand the business beyond the approximately 80 houses that receive deliveries as subscribers to Mel og Sjæl’s bread club ‘.

Messenger newspapers: Irina Ruseva (Photo: Henry Kenyon).Irina Ruseva (Photo: Henry Kenyon).

But at the same time, she is keen to keep all deliveries on two wheels – now with the help of Urmston Bike Delivery – and sole supplier of flour as a mill in Cheshire.

In addition to being crowned as the Northwest’s ‘Bread Hero’, she received the Zeelandia Award for Sustainability after all.

Following the World Bread Awards, Richard Hazeldine, National Sales Manager for Zeelandia, said: “We are delighted to present the Irina Zeelandia Award for Sustainability.

“Progress in making the world a better place and tackling climate change requires a shared commitment from bakers, customers and suppliers to make things better throughout the supply chain.

“Even small steps – or turns on the wheel – help.”

Meanwhile, one of the judges, Britt Box, also known as She Who Bakes, said: “It’s been another strange year and it’s so wonderful to read stories about the bread heroes who have moved on, diversified, given back and traveled to the challenge.

“They are an absolute honor to their community.”

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