Adidas has teamed up with Swedish Zound Industries to launch three pairs of sporty genuine wireless earphones aimed at athletes, fitness walkers and those who want to be ‘in the zone’.
Top of the range is the Adidas ZNE 01 ANC, a pair of active noise reduction (ANC) knobs with an “Awareness Mode” when you want to hear what’s going on around you. The striking stem design is a smart nod to Adidas’ famous three-striped motif, while the interchangeable tips (small, medium and large included) should provide “comfort all day”.
They are rated IPX5, so they will not be phased by monsoon rains. It’s one up on the IPX4 AirPods Pro, which can only withstand the odd splash. Battery life is required 4.5 hours from the knobs themselves, plus an additional 15.5 hours from the cabinet, a total of 20 hours (26 if you turn off the ANC).
The ZNE 01 ANC can now be purchased for $ 189 / £ 170 (around AU $ 320) from the AdidasHeadphone website. On a tighter budget? Adidas has also launched a non-ANC version, ZNE 01. The cheaper model offers a total battery life of 25 hours and costs $ 99 / £ 90 (around AU $ 175).
The third and final pair offered is the Adidas FWD-02 SPORT (above), which replaces noise reduction with a smart “fashion-forward” design. Zoom in and you will see that the outer part of each knob is wrapped in a breathable mesh fabric, which is said to “allow for proper drying” after sweaty workouts.
Like their more expensive, noise-reducing siblings, the FWD-02 SPORT is rated IPX5 and has interchangeable ear tips and wings, plus intuitive, glove-friendly controls. You also get “Awareness Mode” so you can stay aware of your surroundings and chat with those around you with a quick tap.
Expect six hours of playback from the knobs themselves, plus an additional 19 hours from the charging case. Adidas says that the case comes with a removable lid, so you do not have to worry about snatching it off at the hinge in your hurry to get out on the track and smash your PB. Skilled.
Do you already need to open your wallet? The Adidas FWD-02 SPORT will be available later this year at a price of $ 169 (around £ 125 / AU $ 230).
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