Instagram’s arbitrary rules for who can post links have always been frustrating. But now the social media platform will allow everyone to post links in their stories. Yes, anyone.
Previously, you could only share links in stories if you had at least 10,000 followers or a verified account. Hence why you would only see companies or popular influencers tell you to “swipe up for link” and everyone else was referred to the good ole “link in bio” solution. Although you can put links in your posts, they are not clickable. Instagram started testing an alternate link tag earlier in the summer, but it was only available to a select pool of users.
Not anymore! Nu, vi small ferrets and non-influencers can also post link stickers in our stories. To do so, simply create your story, select the sticker tool from the top navigation bar, and tap the “link” sticker. Once you have done that, you can add the URL you want to send your followers to and tap “Done”. Anyone who then clicks on the sticker will be directed to the site you have linked to. Instagram also said it is working on customization options so that users will eventually be able to add context to their links.
As for why Instagram opens links in stories, the official line is that “over the last year, [it’s] seen how effective link sharing is [the] Instagram community. “Well then. It’s likely that Instagram knew it from the start, because it’s literally how building a follower works. However, increased competition from rival networks such as TikTok could also have encouraged Instagram to make it easier for creators (and everyone else) to share content, especially since TikTok still requires you to use either Hopper function or go on to a creator’s link in bio.
That said, there are provisions on who should retain the rights to link stickers. Referring to efforts to limit malicious content or misinformation, Instagram says new accounts and users WHO repeatedly sharing hate speech, misinformation, or content that violates its Community Guidelines will not be able to access the link tag.