NEW YORK, November 2, 2021 / PRNewswire / – PUBLIC is an eternal work in progress. It is constantly improving and will never be finished. The basic principle behind the brand and the hotel is to offer the best, most original and exciting experience imaginable.
PUBLIC reopened in June after being closed for a year and a half during the pandemic. However, it was not just business as usual. PUBLIC went out and debuted with a reinvented and redesigned hotel complete with various exciting offers and facilities, including a new restaurant, Popular, as well as a Cantina, Pisco Bar, Ceviche Bar and an improved LOUIS (the hotel’s global, fast-food gourmet bazaar) – everything together by award-winning Peruvian chef Diego Munoz who helmets The world’s 50 best restaurants # 1 rated Latin American restaurant.
In addition to continuing to push for the envelope and raise the bar, PUBLIC BAR introduces CHRYSTIE, a new, sexy, moody, updated “Modern Classic Cocktail Bar”; HOUSE OF X, a progressive, avant-garde, multimedia, new eventful nightlife performance space like no other, by House of Yes creators; a WELLNESS PROGRAM focused not only on beauty, but on health, fitness, top performance, diet, medical treatment, and overall well-being; and new food and cocktail SEASONAL DECISION MENUS from Chef Diego along with a newly conceived, special exclusive chef’s TASTE TABLE.
The five bars at PUBLIC are different in mood, mood and spirit as well as offerings. Each with its own personality and DNA, you can experience one or all of them in one night depending on what suits your mood. All in one night, they are an all-encompassing and immersive holistic experience. BAR CHRYSTIE offers something completely different and complementary to the other bars at PUBLIC, which were not available before. A thoughtful, conversational getaway, it celebrates the enthusiasm of the Lower East Side with state-of-the-art tags on classic drinks that are confident, elegant and fun, an extensive champagne program and cocktails made with rare and fine spirits. This is a bar for “adults in spirit”, yet ironically located on the Lower East Side – it’s a dichotomy and contradiction in terms that Schrager always seeks with his projects. According to Schrager, when disparate elements meet in an unexpected way, it is when the sparks fly and the magic happens.
BAR CHRYSTIE is elegant, refined and focused on intimacy, personal contact, human connection and conversation – a place to go for a tete a tete. It’s a “piano bar without a piano” that celebrates the famous NYC cocktail culture and it Hollywoods glamorous golden age of the 1920s. It pays homage to classics like The Bar Hemingway at The Ritz in Paris and Harry’s Bar in Venice. BAR CHRYSTIE will offer theatrical, fun, inventive, bespoke cocktails from Chef John Fraser and cook Diego Munoz in collaboration with visionary mixologist, Rob Krueger; delicious internationally inspired tapas and ambient snacks by Chef Diego; and sexy, soulful music inspired by Aaliyah, D’Angelo and Maxwell as well as live vinyl-spinning DJs. Expect the unexpected with do-it-yourself ice cream sodas and floaters made in an edgy, modern way. The bar will also host a program of cultural events, including lectures, art shows, comedy evenings and cocktail master classes.
HOUSE OF X by the visionary House of Yes team Anya Sapozhnikova, Kae Burke, Ilan Telmont and Justin Ahiyon is the next generation nightlife and performance venue of the next generation of nightlife empresarios. According to Schrager, this team grabs hold of the mantle and brings the eventful nightlife to a whole new level and like nothing else before it. Just as the Cirque du Soleil reinvented the circus, and Burning Man rethought outdoor gatherings, campfires, and individual self-expression, HOUSE OF X and its creators will change everything and have the same profound impact on nightlife.
“To me, what the HOUSE OF X team has created is reminiscent of groundbreaking cultural eras like French and German cabaret in the 20s and 30s, as well as the underground NYC clubs of the 60s and 70s starting with Andy Warhols The Dom and culminates in Studio 54, “says Schrager.
HOUSE OF X is a multimedia, theatrical, interactive, immersive, multifaceted, sensory-explosive experience. It’s a non-stop carnival filled with fun and surprises complete with performance art and more. This is the first time in his career, Ian Schrager has handed over complete design control of one of its hotel rooms. The nervous and provocative House of X has a dimly lit, lukewarm design that serves as the backdrop for this unique new nightlife experience.
The new unique WELLNESS PROGRAM at PUBLIC was created to address this new age of anxiety caused by the pandemic. It provides both guests and locals with a restorative sanctuary – a haven – and holistic wellness experience right in the middle New York City. The program includes fitness classes such as Pilates, Yoga, Boxing, HIIT, Sculpt, Stretch, Rehabilitation, Prenatal and Meditation from the world’s best trainers; personal training options either on site in PUBLIC’s advanced fitness center, outside or outside at the trainer’s home gym; and Nike Run Club; prioritized access to the city’s most coveted spa treatments, including a wide range of massages (Swedish, shiatsu, hot stone, Thai, acupressure, among others) movement therapy, floatation, acupuncture, vitamin IV infusions, cryotherapy and more, both in room and on spas; medical experts for tests and treatments, metabolic analysis, nutrition and holistic well-being; and healthy, delicious menus including vegetarian, vegan and gluten-free from both Chef Diego and Chef John Fraser – sound food that actually tastes good.
“It’s amazing what we were able to put together to offer a program that promotes general well-being. Imagine: Come to New York for the Cure and actually go home with it better than when you came ‘, says Schrager.
For Fall at Popular and Cantina & Pisco Bar, Chef Diego Munoz, in collaboration with Chef John Fraser, celebrates the season with an autumn cornucopia. He imagines again Peru iconic and regional dishes, as well as the global influences, including Inca, Spanish, Moorish, African, Italian, Chinese and Japanese, that have enriched the Andean nation for centuries. Chef Diego treats his ingredients reverently and uses techniques such as grilling, wok frying and frying, with some leftover raw as a supplement Peru truly multicultural tastes.
Chef Diego’s Confit Duck Leg is another ode Peru coastal cuisine and with Aji de Gallina Tortellini welcoming Spanish, Moorish and Italian influences. For dessert, a decadent Pumpkin & Vanilla Tres Leches cake is garnished with toasted pumpkin seeds. Chef Diego’s best cocktails in the class, made with Peru noble spirit, Pisco, along with seasonal ingredients, is an extension of his bold culinary vision.
“We were privileged to open Popular this past summer New York City roared back to life, “says Chef Diego.” Now we celebrate beautiful fall ingredients to grill, wok roast, roast or simply serve raw, all imbued with our authentic Peruvian flavors. We are also happy to introduce iconic and regional dishes, from Peru coast all the way to the Andes, with an impact on our cuisine, which spans the globe, from Europe to Asia. “
LUXURY FOR EVERYONE
When PUBLIC premiered in 2017, its revolutionary idea and Schrager’s most important to date was LUXURY FOR EVERYONE … because it made luxury accessible to all. The traditional idea of luxury from a bygone era is outdated and culturally irrelevant now. The concept of luxury is considered to be something within the exclusive origin of the kingdoms. It is based on extravagance, a price point, status symbols, exclusivity and other superfluous things. These notions are completely meaningless today. People have moved on. If you come to the PUBLIC expecting traditional luxury, you will not find it there.
“Ultimately, luxury is not about materiality. It’s about spirituality. It’s not about how much something costs. It’s about how it makes you feel,” Schrager explains.
There is a new notion of luxury. It’s about elevating the experience. It’s about making the service incredibly efficient … making everything convenient, fast, hassle-free and comfortable. It’s about making you feel safe, protected, at home and free to be what you want to be and do what you want – to give you the freedom and leisure to pursue other more important things – the things that that means the most to you and makes you happy. That for the PUBLIC is real luxury. And all that really matters.
Every innovation enhances an experience and gives you freedom in time. This new notion of luxury at PUBLIC is the same thing. Leonardo di Vinci said: “Simplicity is the ultimate sophistication.” We say, “Freedom of time is the ultimate luxury,” says Schrager.
PUBLIC SERVICE is a brand new and dedicated department whose only task is to ensure the faithful execution of LUXURY FOR EVERYONE promised. A carefully trained team will make sure that certain guests are comfortable, as well as ensuring the convenience, speed and ease of everything PUBLIC tries to achieve. The integration of well-thought-out technology allows for a friction-free and hassle-free stay, making every transaction and communication at the hotel as easy and comfortable as possible.
THE PUBLIC EXPERIENCE
THE PUBLIC EXPERIENCE is the culmination of Schrager’s 40+ years in the industry. After introducing the Lifestyle Hotel to the world, the idea is now finally complete. FIRST there was a rethinking of what a hotel could and should be – The next generation of hotel for a new generation, and one that manifested popular culture and was more than a place to sleep. It was a visceral, emotional experience. It was a HOTEL AS A THEATER and introduced exciting new visuals and design to an otherwise monotonously boring hotel landscape.
The SECOND aspect was the introduction of the most exciting food, drink, nightlife and entertainment options aimed at visitors and residents of the city in which the hotels were located. Now it is the THIRD and final element LUXURY FOR EVERYONE and good service in a new and modern way combined with state-of-the-art, thoughtful, cutting-edge technology designed only to make things easier, convenient and cheaper – not technology for its sake.
With great graphics, great food, drinks and entertainment and great luxury service along with thoughtful, useful technology at an affordable price, PUBLIC EXPERIENCE is complete and completely unique in the world.
“If the goal of a good hotel is to make everyone comfortable, safe, happy, satisfied, hassle-free and to promote well-being, have fun and the freedom to do whatever you choose, then PUBLIC is truly a great hotel!” says Schrager.
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