Amazon Prime Video launches FYC Activation in New York’s Bryant Park

Amazon Prime Video returns to the award-winning FYC activation game and launches a new pop-up at Bank of America Winter Village in New York’s Bryant Park from today. The experience, which continues through the end of November, will feature films including “The Electrical Life of Louis Wain,” “Being the Ricardos,” “VAL” and “The Tender Bar,” as well as the series “The Pursuit of Love.” “,” “With Love” and “Harlem.”

The pop-up includes a branded takeover of The Alcove Bar at “The Lodge by Prime Video” in the Bank of America Winter Village, as well as the outdoor “cozy igloos”. Alcove Bar drinks are themed around some of the competing movies and series. Customers can also scan the QR codes on tables and “Sip to Stream” cups to view trailers and learn more about the specific titles.

In addition to “The Electrical Life of Louis Wain”, “My Name is Pauli Murray”, “VAL” and “The Pursuit of Love” will be in focus in November, while “Being the Ricardos” “The Tender Bar”, “A Hero, “” With Love “and” Harlem “will be shown in December.


Cocktails created by Stout NYC mixologists that will be served at ‘The Lodge by Prime Video’ include:

• The Electric Spritz (inspired by “The Electrical Life of Louis Wain”): A blend of cranberry and orange juice, rosemary and Prosecco.

• The Cat’s Meow Martini (inspired by “The Electrical Life of Louis Wain”): Ingredients including whiskey, brown sugar and cold brew.

• The Bolter Old Fashioned (inspired by “The Pursuit of Love”, based on Emily Mortimer’s character): Blend of whiskey, spicy chai, lemon juice and bitter.

Film and series art covers the walls, tablecloths and table protectors at the lodge. The Bank of America Winter Village in Bryant Park offers New York City’s only ice rink with free admission, as well as shops, food and beverages.

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