And now some Ramen Collab sneakers

Tenkaippin, or Ten’ichi as fans call it, is a ramen restaurant chain in Japan. Ten’ichi has over 230 locations across the country, as well as one in Hawaii. And now it also has collab sneakers.

We have seen collaborations with dragon ball, Gundam, and Crossing animals. That kind of collaboration seems typical! I think this is the first one I have seen with a noodle restaurant.

The laces look like ramen noodles.  (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED) The laces look like ramen noodles. (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED)

The French sports equipment brand Le Coq Sportif has teamed up with the Japanese ramen Tenkaippin chain to make these officially branded sneakers.

The sneaker marks the 50th anniversary of the first Ten’ichi, which was founded as a ramen stall by Tsutomu Kimura near the Golden Pavilion in Kyoto in 1971. Kimura opened its first brick-and-mortar Ten’ichi restaurant in August 1975 and then established the ramen restaurant chain in 1981. It has become one of Japan’s more ubiquitous noodle chains – so much so that it now has its own limited edition shoes.

Compare with a bowl of ramen.  (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED) Compare with a bowl of ramen. (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED)

These sneakers, Le Coq Sportif’s LCS R model, are designed with the restaurant’s frame in mind. For example, the beige color Ten’ichi repeats famous, thick soup broth. The green represents green onions, while the laces are supposed to look like ramen noodles, and the red accents represent ramen bowls. While I’m not sure if I actually like the shoes or not, it’s pretty cool that the different colors represent different parts of a bowl with the frame.

A leg version of the brand logo.  (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED) A leg version of the brand logo. (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED)

In addition, Le Coq Sportif’s logo is a fryer, and on the back half it is depicted a chicken leg, which gives an additional nod to the ramen chicken leg broth.

Wise, right?

Here is a close up of the anniversary logo.  (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED) Here is a close up of the anniversary logo. (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED)

The shoes also come in a special box, and to be honest, for a walking Ten’ichi commercial, you have to admire all the thought that went into these shoes.

Priced at 14,300 yen ($ 126 ($ 167)), the sneakers will go on sale on November 10th.

Take a look at the box.  (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED) Take a look at the box. (Image: COPYRIGHT c DESCENTE LTD. ALL RIGHTS RESERVED)

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