Get a first look inside!

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Netflix

Two new portals for Upside Down have just opened in New York and Los Angeles.

Netflix has launched a few Stranger Things-theme interactive shopping pop-ups and PEOPLE got a first look at the completely immersive experiences.

The two stores located in Times Square in NYC and The Americana on Brand in LA are much more than a chance to fill up on swag. They incorporate recreated sets, installations and challenges that fans can engage in – and lots of photo ops.

A preview of the New York store on Tuesday began with a walk through a bright red entrance that evoked the show’s famous opening lyrics and transported visitors into several of the series’ most famous scenes.

RELATED: Noah Schnapp Reveals Epic Prank Millie Bobby Brown Drawn During Filming Stranger Things Season 4

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Netflix

There’s the Byers family’s living room, complete with Joyce’s alphabet and light chains that spell “RUN,” and a rotating telephone where visitors can hear a creepy, encrypted message from her son Will. In addition, guests will find the Palace Arcade, where they can play classic games; Hawkins High dressed up for Snow Ball, the Russian lab and of course Starcourt Mall.

All spaces are filled with merch from the show – from clothing to themed board games – some of which are exclusive to these stores, as well as iconic 1980s products such as Big League Chew and Rock ‘Em Sock’ Em Robots.

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Netflix

In addition to the opportunity to scoop up some unique swag, the stores also offer several interactive components: Visitors can break a code to open the bride to Upside Down in the lab or design their own retro-style t-shirt in the arcade.

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Netflix

The highlight, however, occurs every 20 minutes and takes over the entire store when the light begins to flicker and everything undergoes a hair-raising transformation that fans themselves must see.

Tickets are free and walk-ins are welcome, but admission is only guaranteed for those who make a reservation online at strangerthings-store.com.

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