A single mom from East London has dropped the 9-5 bustle to start a penis-shaped waffle business.
Zoya Winspear, 42, of Walthamstow, worked three jobs on the go before deciding to set up the risqué waffle and merchandise store Dick on a Stick a year ago.
The mother-of-one was employed as a food consultant and operations manager in central London, all the while juggling a concert from a food supplier next door.
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“One day I put my mother and daughter down and I said ‘I have to tell you something,'” she told MyLondon.
“This is what I have to do: I have to make dicks on sticks!”
Zoya, originally from Bulgaria, is currently living with her mother and little daughter in Walthamstow following a divorce from her ex-partner.
After the split, Zoya turned her home into the headquarters of her business.
The default menu available on Dick on a Sticks website is not for the faint of heart.
Waffle variants include ‘Bust a Nut’, a freshly baked penis-shaped waffle filled with Nutella, and ‘Boris’, which is named after the Prime Minister and described as a “6.2 pickle waffle filled with Nutella and white chocolate.”
“Don’t we all have a Boris in our lives?” the description continues. “Someone who lifts and under delivers? A waffle.
“The time has come, Boris can eat a cock!”
All waffles are priced at £ 12.99 and come with a ‘finish it off’ vanilla sauce for those who dare.
“I also sell merchandise such as cock-related ones like mugs and wine glasses,” Zoya said.
“Customers can order anonymously, so my waffles are often used as jokes, birthdays or for people they don’t like.”
Zoya says the motivation behind her bizarre waffle series is more than just fun in rude form.
She said, “I was thinking how wonderful it would be to send the people who annoy you, or the people who hurt you or disappointed you, a gift anonymously just to tell them exactly what they are.
“We all know that kind of people, and either because of professional position, or because it’s a family member, you can not just call them a cock.
“But I do not want people to buy it just for the shape – I want people to like the taste of it too.”
Zoya has been working from home since she first quit her three jobs a year ago amid the raging Covid-19 pandemic.
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Now Dick on a Sticks success has grown out of Zoya’s living room, where she works from.
Although the event has reduced operating costs, she is currently looking for store space to enable real interaction with her customers.
“Working from home can be really discouraging and hard,” she told MyLondon.
“You do not see customers face to face, and you do not really know if they like the product or not.
“But when my customers make an effort to write emails to say how much they love my products, it makes it a little worthwhile.”
Ashley Stanton, a marketing manager for Walthamstow’s street food market, Sunday Social, says Dick on a Stick has brought an increased visit to the market since it came out.
“Having such a trader in the market is absolutely amazing,” he told MyLondon.
“The diversity and imagination that Zoya brings to the market has brought a lot of customers down and creates a wonderful atmosphere.
“Although the waffles are incredibly detailed, it’s not just about what the waffles look like, but it’s also about the ingredients.
“We were in negotiations for almost a year before she presented a recipe ready for the market.”
But not everyone has the same positive view of her business – Zoya reveals that she once received a threat from an astonished customer after they opened their package.
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“A few days after I launched the website, I had received some orders and one came with a really long email,” Zoya said.
“It was a threat from someone who had received one of my waffles.
“He said he would call the police if I did not let him know who sent the waffle.
“But we clearly say on the website that senders must be anonymous, and we do not send invoices or order details, so I could not tell him.
“He came back later and laughed at it. He apologized too.”
Zoya dreams of making Dick on a Stick a hit on social media, but claims that Facebook’s guidelines stand in the way.
She says that after spending time carefully posting on her Instagram and Facebook pages, the posts are often removed by administrators.
“Finally, Facebook has let me advertise my items,” she said.
“But I still can not even post more than 90 percent of the products because Facebook has labeled them as ‘adult nudity’.
“The mugs with the penises on are still being rejected.
“The waffles have also been labeled as a sex toy, which they say breaks their policy.”
Facebook has refused to remove Dick on a Sticks organic content.
But the social media giant says ads for the mentioned products have been ‘properly’ blocked for violating their adult content advertising policies.
A statement said: “We aim to find a balance between allowing companies and organizations to display ads that are of real interest and value to people, while making our global community feel comfortable.”
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