Grocery competitors across Vancouver Island are celebrating an unprecedented coalition uniting to save lives and amassing much-needed funds along the way.
That’s according to the BC Cancer Foundation, as it announces today (Tuesday) that its ‘Future Cures Coalition’ raised $ 300,000 to promote life-saving diagnostic technology.
At the end of the day, it says the funds will be used to help change treatment outcomes for prostate cancer patients across the island.
Along with local grocery brands including 49th Parallel Grocery, Country Grocer, Fairway Markets, Quality Foods, Thrifty Foods and Tru Value Foods, ‘Future Cures’ was launched on September 8th and ended yesterday, November 8th.
The campaign raised donations for prostate-specific membrane antigen (PSMA) -PET, which helped move this “cutting-edge technology into a future standard of care in BC,” the foundation explains.
PSMA-PET is used to optimize and inform the treatment of prostate cancer patients, locate its exact location and reveal whether it has spread.
“Too many Vancouver Island families have experienced pain and loss due to prostate cancer,” adds BC Cancer Foundation President Sarah Roth.
“On behalf of the Foundation, I would like to thank our merchant partners and all those who donated for the hope you have given to those affected by this devastating disease.”
For more information on PSMA-PET, visit: bccancerfoundation.com/futurecure