A Reddit forum for people who have quit their jobs sees interest rising during The Great Resignation – and now it’s using that momentum to tackle one of the world’s largest companies.
The R / antiwork forum is urging its more than one million members to boycott Amazon on Black Friday, the day after the US Thanksgiving holiday, when retailers usually see a huge increase in shopping. The group originally planned to lead a broader strike among retail workers, but went over to a boycott.
“Do not shop at Amazon on Black Friday. Do not even visit Amazon’s website or app. This is an easy task to undertake, but it will have some very powerful results,” wrote one user in a post called Black Friday Boycott, “It has been raised 2200 times.” By focusing our efforts on one enemy, we make it easier to participate, and Amazon is the digital county that is most vulnerable to these boycotts. “
Designed for those who “want to quit their jobs” or “want to get the most out of a jobless life,” the forum has gained popularity among underrated and burnt-out workers who are increasingly dissatisfied with corporate America. Screenshots of people quitting their jobs and posts about toxic work environments receive thousands of likes and hundreds of comments. Corporate greed and the failures of capitalism are popular topics.
The group is currently among the 15 fastest growing forums on Reddit, according to the site’s public polls. Although it has been around since 2013, subscriber growth rose this fall – a doubling in the last two months alone. It coincides with a wave of employees leaving their jobs around the world. In the United States, a record 4.4 million people quit their jobs in September, according to Labor Department data.
All of these people are part of a trend called “The Great Resignation,” in which a variety of factors, from record-high wage increases to employers desperate for workers to high savings rates, allow waves of employees to resign. The pandemic has also caused many to reconsider what they want out of their careers and their lives. Some want even more flexibility from their jobs or seek more meaning in their roles. Others were forced to find new employment as entire industries went into darkness.
The revenue trend may have some endurance. In a recent Quinnipiac survey, more than 40 percent of respondents between the ages of 18 and 49 – or anyone in their household – planned to change jobs in the near future to get better pay or working conditions.