Sun. Dec 5th, 2021

Uber Eats has teamed up with Zia Lucia to bring the front row to customers’ front doors with sumptuous Italian food delivered in an ultra-chic designer bag.

To celebrate the release of the upcoming fashion biography starring Lady GaGa and Adam Driver, customers ordering at the film’s box office debut on November 26 could see their paper delivery bag exchanged for the classic designer bag worth £ 975.

Customers in London can get their hands on the iconic bag by simply ordering dinner from Zia Lucia at Uber Eats on Friday 26 November *.

Whether they fancy fresh focaccia, a classic tiramisu or decadent burrata, fans of Italian food and Italian fashion can have their antipasti, primi and secondi delivered in style. There are even charcoal-based pizzas for those who know that black never goes out of style.

And with Uber Eats orders taking just 30 minutes to arrive, customers are guaranteed to receive “hot” couture. Each order will be carefully wrapped in environmentally friendly materials to ensure there is no waste.

To showcase the bags and tasty treats, Uber Eats staged a Vogue Italia-style shoot at Zia Lucia’s restaurant in Aldgate East.

Sunjiv Shah, General Manager at Uber Eats, said: “We wanted to pamper our customers with something special and what better upgrade to your Uber Eats delivery than to replace our regular paper bags with a timeless designer classic.”

Claudio Vescovo, co-founder of Zia Lucia commented: “We are pleased to partner with Uber Eats to offer a fashionable surprise to our customers. Italians are world renowned for their food and fashion, so why not combine the two to create a special moment for our loyal customers. ”

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