- Seven victories Total People
- Ni wins Demoer
- AFL Grand Final largest audience of the year
- The Block Winner Announced tops entertainment
- 10 recaptures third place from ABC
Seven has won 2021 ratings in Total People after Nine claimed honor in 2020 and 2019.
Lockdown-affected 2021 was an unusual year, but even without BEER, and nine’s Australian Open pushed into the study, Seven came out on top.
Oddly enough, it did so by flipping Nine’s dumped talent show The voice to a new hit – the only show that draws over 1 million subwayers for each episode (Seven also picked up Nine’s Hi hi it’s Saturday and walked away with a 50th special). Seven had the biggest audience of the year in AFL Grand Final -at 4.096mi Total TV talk. It led in the fields of news, breakfast TV and multi-channels.
Nine stuck to the advertiser-friendly demos with a series of 7:30 shows, all of which were sent to the network. Despite a softer start, Blocks topped the year in entertainment with 2.898 million viewers for the winner announced. Among the other successes were State of origin, married at first sight and Lego Masters.
After finishing behind ABC in 2020, 10 has returned to third place with his Oprah special as their biggest draw. Besides Melbourne Cup, local successes included I’m a celebrity Get me out of here#, Have you been aware? and Australian survivor.
Compared to 2020, 10, ABC and SBS all lost a share, which was snatched by Seven and Nine.
There are also some conjectures this year about what constitutes BEER period. Seven and 10 results both remove 2 x weeks from final numbers, but nine results removed share from all dates 23/7/2021 – 8/8/2021, which includes the opening night of The voice.
Year of study
5 City Metro excl. Olympics week 31 and 32.
18 – 49:
16 – 39:
The figures below reflect the new OzTAM target for the total TV number included in Metro + Regional / Timeshifted / BVOD. This means that the figures are not comparable with previous years due to a new measure.
- Winner Total People
- 19 of the 38 study weeks
- Wins multichannel group
- Largest audience: AFL Grand Final 4,096m nationally
- Hits over 1m: The Voice, Hey Hey it’s 50 Years, SAS Australia, Dancing with the Stars, Big Brother, Home & Away, Holey Moley, Seven News.
- Sports: Olympic Games, AFL, Supercars.
“We’re back to number one. It’s a great place to be,” said Angus Ross, Seven’s Director of Programming TV tonight.
“It is great for us to have returned to leadership. We’re two of a three year plan under James (Warburton CEO) this year, and I think when we review the year, we’re being honest with ourselves … we had a pretty average start to the year. There were a few oddities like that Australian Open moving into ratings and the like. Holey Moley had a good premiere and quickly ran out of breath. Ultimate tag was a failure. But then in Q2 and Q3 we played a blind and we just hung on at the end of Q4 to win the match.
“We still believe that all people are important. But of course you also have to be competitive in demographics. So that’s the balance. But in the end, the most important thing is the revenue we make,” he adds. that more people this year have seen Seven than any other network. “
Ross also acknowledges that the 2021 crown has come via ITV Studios’ recast The voice, promoted through BEER and struck a pitch perfect tone as Sydney and Melbourne were exposed to lockdowns.
“Of course we made changes to the show tonally and with the coaches. We had a great launch pad for it. All of these things help you get a show off the deck. With BEER, you can get people to a show, but if the show is shit, they will not keep going. In this case, The voice was different from all other voices in that there was no drop-off that happened at the end of blind auditions. So I think a number of things kind of stood in line for us. But would I have had enough hubris to say, ‘It’s going to be number one on TV’ when we ordered it? Of course I did not want to! ” he continues.
“So it has certainly worked very well. It’s pretty cute. That show has allowed us to repeat the network’s number one mantle for 2021. “
- Wins demos 16-39, 18-49 and 25-54
- Wins primary channel
- Largest audience: NRL Grand Final 3,656m nationally
- Hits over 1m: Married at First Sight, Lego Masters, The Block, Australian Ninja Warrior, Under Investigation, Beauty & the Geek, Travel Guides, Celebrity Apprentice, Parental Guidance, Nine News, A Current Affair.
- Sports: State of Origin, NRL, Wimbledon, Australian Open, Rugby League.
Michael Healy, Nine’s director of television, said: “I could not be more proud of the results of the Nine team delivering a board that has confirmed our leadership position across both linear and digital. Once again, our shows have dominated the key demographics as well as the national talk throughout the year.Channel 9 is also number one in Total People (e.g. BEER). We are extremely proud of our shows and have worked with our production partners to deliver content that has engaged, informed and entertained us through another challenging year. ”
- Regains third place from ABC
- Biggest audience: Oprah with Meghan & Harry 2,369m
- Hits over 1m: I’m a Celebrity Get Me Out of Here #, Have You Been Paying Attention ?, Australian Survivor.
- Sports: Melbourne Cup, Socceroos.
Beverley McGarvey, Chief Content Officer and Executive Vice President, ViacomCBS Australia and New Zealand, said: “Our content across all platforms by 2021 gave us growth and strong shares in key advertising demographics. From I’m a celebrity … Get me out of here! to Australian Survivor, Have You Been Paying Attention ?, The Dog House Australia and Celebrity MasterChef Australia experienced that our tent pole programs all delivered a strong audience within these important demographic groups. We are extremely proud of our programming across our platforms. It is premium, brave, courageous, engaging and innovative. We take risks, and we will continue to do so, because for us as a company, it is integrated that we continue to reflect all Australians, both in front of and behind the camera. Our position as leaders in escapist intervention was further strengthened this year as we delivered a consistent 50-week schedule. Our content continued to resonate with viewers. Content that is well-known, brand-friendly, pays homage to and rewards talent and achievement, and intervenes in the ’50s. “
2021’s largest audience
Survey year, ranked by total TV audience, excluding the Olympics in Tokyo. Provided by Seven.
* Linear and time-shifted numbers
- Opening Ceremony: 3,694m
- Day 9: Night: 3,070m
- Closing Ceremony: 1.9 million viewers in total
- Largest commercial primetime share (62.7%) of the total number of people and 25 to 54-year-olds (63.3%) since the OzTAM assessments started in 2001
- 7plus: Biggest digital event in Australian history
# outside survey year.
Infograph provided by Nine (calendar year):
Up to date.