In September, we found out that Google was in negotiations with several providers of ad-supported streaming channels to bring free live TV channels to its platform. Today, the search giant announced that it has entered into an agreement with Pluto TV, adding another live TV option to Google TV’s “Live” tab.
In a new blog post (via Protocol), Google revealed that it is teaming up with ViacomCBS-owned Pluto TV to bring over 300 free live TV channels to Chromecast with Google TV stick and smart TVs running Google TV. Once the integration is live, Google TV users will be able to access free channels from the “Live” tab. In addition, users will also see live TV recommendations on the “For You” tab.
As of today, we’ve partnered with Pluto TV to give you access to more than 300 free live TV channels on Google TV. Visit the Live tab to see what’s happening now, or check out the recommendations for free live TV. TV on the For You tab. This new integration with Pluto TV will be available on all Google TVs in the coming weeks. “ Google wrote in a blog post.
The Pluto TV integration will be rolled out to all Google TV devices in the US “in the coming weeks.”
Google TV’s Live tab initially only worked with YouTube TV, but Google later added support for Sling TV and Philo, giving users more ways to access live TV channels. Pluto TV is the first free service to be added to the Live tab, as Sling TV, Philo and YouTube TV all require paid subscriptions.
Google TV is not the first TV platform to provide free streaming channels. Samsung, Roku, Amazon and LG have long offered such free channels on their platforms.
In addition to the Pluto TV integration, Google also offers six months of Peacock Premium for free to all Google TV users in the United States. To claim the offer, subscribe to Peacock Premium via the advertising banner on the “For You” tab.