Thu. Jan 20th, 2022

Australia is a nation of sports fans and we have data to prove it.

Google has released its year on the search list for 2021, and sports took seven of the top 10 rankings in Australia overall.

The most googled sport, however, was not local but the National Basketball Association (NBA) in the United States.

The NBA’s continued popularity down under is evident on the previous year’s list, where it finished third behind the US election and coronavirus.

Google dominates as the largest search engine, reportedly accounting for up to 95 percent of all search activity on the Internet.

Alfonso Lamadrid, a lawyer for Google’s parent company Alphabet, has claimed that the most common search query on rival Microsoft’s search engine Bing is “by far, Google”.

Google’s annual “years in search” report breaks down the best search trends globally as well as for each country using the publicly available tool Google Trends.

This data provides an insight into the information people are searching for and what keywords are needed for websites to rank high in Google search results.

Looking for the Barty party

This year, Australia’s top five searches were overall rounded by the AFL, Australia vs India (cricket), NRL and Euro 2021.

Wimbledon came in at sixth place, but overall tennis was a popular topic with people also searching for Ash Barty, Nick Kyrgios, Naomi Osaka and Emma Raducanu.

A young female tennis player in white dress and hat pumps her fist on a grass court.
Tennis champion Ash Barty was the second most sought after Aussie by Australians in 2021.(Reuters)

The Australians were eager to find out the results of the Olympic medal count and celebrate the achievements of gold medal swimmer Ariarne Titmus and runner Peter Bol.

They also wanted to learn the meaning of ROC at the Tokyo Olympics, which enabled Russian athletes to compete at the Games.

COVID NSW top search news event

Two years into the COVID-19 pandemic, Australians are still hungry for information as they face unexpected changes.

“COVID NSW” was the seventh top search trend overall in 2021, and the most sought after news event.

“QLD COVID Update” was the third news event search, and “coronavirus Victoria” was the fifth.

Questions about the COVID vaccine dominated searches for “how …?”.

Number one was “how to get vaccination certificate”, followed by “how to book COVID vaccine” in sixth, “how to connect medicare to mygov” in eighth, “how to book pfizer vaccine” in ninth and “million dollar wax how to enter “in the tenth.

Australians also wanted to know the significance of Omicron, which emerged as a variant of concern in late November.

Rising interest in cryptocurrency

The Australian-based cryptocurrency exchange CoinSpot rolled into ninth place on the overall wanted list.

Cryptocurrency is a topic that did not appear on the list in 2020, but which had an increase in search interest in the first half of 2021.

Tech billionaire Elon Musk helped drive some of the search traffic on crypto with his tweets on the subject.

Musk also named Dogecoin when he appeared on Saturday Night Live in May.

This year, “how to buy dogecoin” was the fourth most searched for “how to” question in Australia.

People also wanted to know the meaning of NFT, which stands for non-fungible tokens.

Prince Philip and Bert Newton remembered

Prince Philip, who died in April at the age of 99, was the tenth most sought-after topic overall this year.

He was also the most sought after person in terms of “loss”.

Australian TV host Bert Newton finished third on the list.

Other high-profile figures who died this year were British comedian Sean Lock, music icon Michael Gudinski, fashion designer Carla Zampatti, actress Helen McCrory and talk show host Larry King.

But it was the American woman Gabby Petito who impressed the Australians, who were looking for answers about where she was after the 22-year-old disappeared in August.

Unfortunately, Mrs Petito was found dead, believed to have been murdered by her boyfriend Brian Laundrie, who was later found dead from a self-inflicted gunshot wound.

In another tragic case, British woman Sarah Everard was kidnapped when she walked home from a friend’s house in south London in March.

Policeman Wayne Couzens mistakenly arrested Mrs Everard before raping and murdering her. Couzens, 48, was sentenced to life behind bars without the possibility of parole.


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