Marketing and sales: All too often, these teams work separately, despite the latest technologies for marketing activities and sales process management.
The price you pay for various marketing and sales processes is a loss of efficiency and sales opportunities: inconsistent lead qualification, leads are lost on delivery, lower revenue and more.
How do I customize my marketing and sales processes?
According to MarketingProfs, adjusting your marketing and sales can lead to higher customer retention rates (36%) as well as higher sales gains (38%). The first step you can take is not difficult: Give both departments access to the same information.
The business applications of Microsoft Dynamics 365 will help you with just that. Both Dynamics 365 Marketing and Dynamics 365 Sales are built on the same platform and can thus be combined; thus, it becomes much easier to track the results from both departments as well as to implement changes more efficiently without data silos.