Ubisoft’s investment in NFTs, aptly named “Ubisoft Quartz” – has reportedly earned less than $ 700 across 18 sales since the crypto-gaming trial was launched earlier this month.
Related: Batman artist Neal Adams puts several pieces of his cartoon art up for auction as NFTs
For those unfamiliar, NFTS or Non-Fungible Tokens are forms of ownership data that rely on a blockchain system to verify one’s ownership of a photo, video, or more. It should be noted, however, that the purchase of NFTs does not give the owner any actual ownership of a given item.
As explained by concept co-creator Anil Dash in a piece for The Atlantic, most blockchains are too small to contain data from an entire image. So when someone buys an NFT, they are actually buying the rights to a hyperlink url that represents an image on a remote server.
“And worse,” Dash continued, “they are buying a link that in many cases lives on the website of a new start-up that is likely to fail within a few years. Decades from now, how will anyone verify if it linked? artwork is original?
Aside from ownership concerns, NFTs have also often been investigated for their high CO2 footprint and their frequent use in fraud [1, 2].
Related: STALKER 2: Heart of Chernobyl developers cancel NFT content only 24 hours after announcement after backlash from fans
Ubisoft Quartz was announced back on December 7th and was hailed as “the first energy-efficient NFT to be played in a AAA game.”
The first of these “Digits” – the internal name of the Ubisoft NFTs – was launched for Tom Clancy’s Ghost Recon Breakpoint on December 9 and made available exclusively to players who pre-registered for the Quartz platform.
Related: Ubisoft’s Chief People Officer Admits “People Lose Confidence” in New Reporting Report on Fraud Amid Staff’s No Change
Composed of unique cosmetic items, vehicles, weapons and equipment, Ubisoft claims that these figures offer “players unprecedented ways to connect with and enjoy more value of the games they love.” Each digit also has its own serial number that other players can see in the game.
After the first drop on December 9, Ubisoft’s experiment saw two more Ghost Recon Breakpoin Digits released on December 9 and 12, respectively, with the study noting that more drops are also planned for early 2022.
However, it seems that the experiment may not have turned out as Ubisoft had hoped when the Quartz platform and system were immediately met with criticism and backlash at launch.
Related: Ubisoft has been watching “Great Exodus” by employees over the last 18 months, including “Top-Talent” from Far Cry, Assassin’s Creed Studios
Some players were e.g. in doubt about how long they would have to play to earn an NFT, with Forbes’ Senior Contributor Paul Tassi highlighting how the first Quartz drop, a helmet, would have taken 600 global playing hours to earn – provided he was one of The first 250 to do so.
“It’s 25, a full 24 hour days with Ghost Recon Breakpoint, for those who keep scores,” he noted.
The hours required to unlock subsequent drops also varied greatly, with a gun limited to only 2,000 copies that required no playing time to acquire, while a pair of pants asked players to spend 100 hours playing time.
Tassi was also critical of Digit’s potential to enter Ubisoft’s own marketplace and increase in value, lamenting how “In the long run, Ubisoft will no doubt take part in this sale.”
Finally, just 11 days after the platform’s launch, Apex Legends Senior Character artist Liz Edwards made a judgmental claim to Twitter, On December 20, I claimed, “I was looking at the 2 third-party marketplaces, the Quartz website links, and there seem to be … 15 sales in total? 0 in the last day on 1 page? Am I reading this correctly? “
Edwards continued to dig into the Tezos-powered Ubisoft Quartz marketplace and discovered that sales had earned just over $ 396.43. “Do I really understand that?” Edwards begged in disbelief. “Ubisoft managed to make an nft that not even nft fans want? because it’s very very very fun. ”
At the time of writing, the NFT markplace objkt.com reports that the total trading volume among digit owners has only grown by about 52 Tezos (about $ 225 USD) to a maximum of $ 635 USD, while the total number of owners has only grown by about 300.
According to other NFT marketplace Rarible, only 18 figures have been sold among players between the project launch and December 29th.
So why the lack of success? NFTs are controversial, unpopular and even confusing to everyone except those who are interested in them.
As such, Ubisoft’s NFTs would not only have to anchor their use among players, but also compete to remain relevant among both non-player “investors” and competitive with other more stable NFTs (at least as far as they go) ).
Another reason may be Ubisoft’s use of Tom Clancy’s Ghost Recon Breakpoint – a game that players have universally panned [1, 2, 3, 4] – as its rollout platform.
How is it better to encourage fans to play a disgusting game than with an equally disgusting crypto scheme? Apparently something else.
What do you think of Ubisoft’s attempts to enter the NFT market? Tell us your thoughts on social media or in the comments below!