Brighton-founded Clean Kitchen Club gets an investment of 1.4 million. GBP to expand

A PLANT-BASED restaurant company has raised funds to expand across the country.

Clean Kitchen Club, co-founded by Mikey Pearce, 29, and Made In Chelsea’s Verity Bowditch, 26, wants to open 40 more sites in the next few years.

It has raised £ 1.4 million in a seed round with leading investors including Clive Sharpe, former chairman of Quorn, and Grace Beverley, fitness influencer and business owner.

Clean Kitchen Club operates out of five locations in London, most recently opening its most recent two-storey main store in Camden in July.

The funding and valuation achieved in less than 12 months since launch will allow the brand to continue to expand with the aim of opening five new sites in 2022.

Mikey, a former YouTube star from Brighton, said: “I am incredibly proud of the team for signing our first round of investment and seeing the phenomenal growth that Clean Kitchen Club is experiencing every day.

The Argus: Happy Planet Meal BoxHappy Planet meal box

“The idea for Clean was born out of my mother’s vegan bacon sandwich, and I decided I needed to create a brand that would deliver delicious, accessible plant-based food and bring it to the mainstream.

“We have big ambitions to be the largest plant-based food brand in the UK – this is just the beginning.”

Mikey launched the Clean Kitchen Club in the summer of 2020 after finding out how plant-based food benefited his lifestyle.

Following the launch of a small kitchen in Brighton, the Clean Kitchen Club quickly gained attention for being the only vegan burger brand in Brighton at the time.

Mikey expanded the company to London with the Made In Chelsea star and biomedical science graduate Verity as co-founder.

The company turned over its first million in just eight months and continues to grow, taking over 2,000 orders daily.

Verity said: “There is a clear demand for delicious, sustainable protein alternatives.

“People are waking up to the impact that meat production has on the environment and need a clear solution – one that also easily fits into their lifestyle. We deliver exactly that.”

The Argus: Verity and Mikey

Clean Kitchen Club sold 50,000 burgers in the first year with a menu that includes classic clean burgers, vegan bacon mac ‘n’ cheese, chicken katsu dishes, no meatballs, salads, wraps and desserts.

The acquired funding will also enable the Clean Kitchen Club to launch a range of products for sale, starting with canned coffee and meat substitute products, which will be available in grocery stores, on websites and through food delivery services.

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