Sun. Jan 23rd, 2022

Meta continues its work of reformatting the NPE team, where another project has been closed by the social media conglomerate.

The latest app to get the ax is Sparked, a dating app with the premise that users could hold four-minute meetings with potential matches in the form of video chat. This would supposedly help them weed out potentially unwanted candidates, your creeps and more. However, the premise never really managed to evolve and the audience to stick to, and therefore Meta decided to abandon Sparped in its entirety. So far, there are still plans to integrate the platform’s features into Facebook Dating, and it was announced that Sparped would lose all project support on January 20, 2021. However, this is far from the first platform that Meta’s New Product Experimentation division seems to have bundled. In fact, Meta has begun to develop a streak of launching and eradicating projects and applications that may even compete with Google Graveyard itself.

Screenshots via: TheVerge.

And now, ladies and gentlemen, for a summary of all the projects that the NPE team started working on, and Meta cut faster than any particularly enthusiastic lumberjack could ever. Let’s kick the list off with Super, which should be a copy of the Cameo platform. Celebrities could be hired to make short clips for adoring (and more importantly, paying) fans. The platform was quietly left without fanfare, leading us to assume it was shut down. Then there is Hotline, a social media platform that relied on the premise of sound space that Clubhouse and Twitter Spaces rely on. Also chopped up and left for the wolves. Forecast was a platform that could ease predictions from crowd-sourcing, but like the crowd-sourcing itself, so did the shaky, unreliable app in the dust.

There’s CatchUp, which was designed to facilitate phone calls between friends (why did anyone think it was necessary, we already have phones), and has disappeared from the App Store. Collab was launched as a platform for musicians to collaborate on and create content with, but has recently been announced to close in March. There’s Kit, which was intended to provide more messaging options to Apple Watch users, but which is no longer available, though we could chalk it up to the fact that Meta and Apple detest each other’s courage. There is AUX, intended to be an app that could foster DJs, and it was also removed. Hobbi was a Pinterest rip-off that absolutely no one liked better than the original thing, and which was shelved for the better.

In fact, there are only a total of two of the thirteen applications that NPE has launched since November 2019. There are Bars, which is intended to be a platform for people who want to make rapeseed, and Tuned, which is a messaging app for couples . If the story is anything to go by, I can not see any of these platforms doing it much longer.

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