Instagram has started testing subscriptions for creators to help them earn a more “predictable” income on the app.
The US trial is the latest revenue-generating feature from the app owned by Meta and comes after Subscriptions was launched on Facebook in 2020.
Instagram subscriptions allow creators to increase their recurring monthly income by giving subscribers access to exclusive content and benefits on Instagram.
Creators can set a monthly price of their choice, unlock a “subscribe” button on their profile, and offer benefits to their subscribers. Benefits include Subscriber Lives, where creators can send exclusive Lives to their subscribers, Subscriber Stories, where creators can create stories just for their subscribers, and Subscriber Badges, where creators will see a subscriber badge next to comments and messages, so they can easily identify their subscribers.
Instagram boss Adam Mosseri says subscriptions are one of the best ways to have a “predictable” income for creators.
“Over time, we hope to expand these features because it’s important that subscriptions are integrated throughout the Instagram experience,” says Mosseri.
“We also believe that creators should own their relationships with their subscribers, so we are working on ways creators can take their subscriber list and remove them from Instagram to other apps built by other companies.”
Instagram subscriptions are currently available for a small list of creators in the U.S., but Instagram says it aims to expand access to more creators over the next few months.
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