Woolworths retailers have been divided over a change in the supermarket’s retail price tags – which customers claim are harder to spot.
The supermarket giant has tried a new digital ticket system in selected stores, where they have scrapped the large yellow paper tickets that are stuck on top of existing tags, to indicate which products are for sale.
While the new labels are still yellow to indicate a good purchase, many Woolies customers have complained that they are difficult to spot in the hallways while making their purchases.
The electronic system allows staff to update the prices of products without having to waste paper, as they would in traditional stickers.
Woolworths has tested digital ticket systems, scrapped the big yellow sales tags that overlap existing prices and replaced them with small stickers (pictured)
‘Dislike!’ wrote a woman after sharing a picture of the new tags online from her local Woolworths.
‘I do not like the sales signs at Woolworths. You have to look really hard to see them. I only noticed it because I knew cenovis vitamins were half price, but I could not see any brands, “she said.
“Was it only when I looked closely that I saw that they no longer hang over the original, but replace the original.”
A fellow shopper was so bothered by the change that she admitted she stopped visiting her local Woolworths because of the ‘suffering small tickets’.
‘I would miss these, I’m looking for the size of the brands. I can hardly read the whites as they are, ‘said another customer.
‘I do not like them either. When you look down the hall, you do not see the different color, but you can clearly see the longer tickets. “When I first went there, I did not want to buy things that I thought were for sale, as I did not see the bigger ticket when I looked down the hall,” wrote another.
The digital system being tested in some Woolies stores means that the traditional larger yellow tags (pictured) will no longer be used
But many have praised the new system, saying it will save staff time to take care of customers while saving paper from being wasted.
Others said the tickets were still yellow and therefore easy to spot among the white marks.
‘I like it. Saves lots of paper and print, ‘wrote one.
“Those who hang out get off so easily, kids pull them off, people hit them, they fall off so easily,” a shopper added.
“They still have a yellow sticker, so I do not understand why it is so difficult,” commented one Woolworths customer.
A spokesman for Woolworths confirmed to the Daily Mail Australia that the digital system had been tested in selected stores over the past 12 months.
“These electronic labels are designed to reduce paper, update the latest prices and offers in real time, and reduce manual ticket sales to allow our team to focus on serving customers and refilling shelves,” they said.
“We appreciate these customers’ feedback on the trial and will continue to gather more feedback over the coming months.”
The digital tags allow staff to track where a product is in the store to easily direct customers.